It’s not a question that many site owners ask themselves.
And if they do, it gets put into the “I’ll get to it later category” (and never gets done)
But this isn’t going to be your typical “roundup of 404 pages” posts. No instead, I want to show you how to take your 404 pages and your blogging to the next level.
What this post is going to be-
all the different things you can do with the “error- not found” that other people are not.
See most people when they’re getting creative with their 404 page do a clever design that makes a little jab at the fact that the person is on a page that doesn’t exist.
I say, a clever design is the first step. Yes, I’m all for using it as a place to showcase your sense of humor. ( I do it on my 404 page)
Use a contact form.
If someone’s lost on your site, don’t leave them in the dark.
Create a contact form so they can let you know what they were looking for.
It’s amazing how this simple step can improve the trust between a reader and you. Think about it, it’s not necessarily their fault they can’t find something on your site.
So if you opt to be useful, instead of poking fun that they can’t find something, it’s a little thing that will go a long way to increasing your “likability”.
Provide cornerstone resources.
It could be that someone landing on your 404 page is trying to find that one article that got a ton of 6 months ago.
Just like the start here page helps new readers get quickly acquainted with your site, the 404 page can help veteran readers find resources they may be trying to find (but can’t)
Something other than Oops…
The point here is to think creatively.
Digg, once upon a time, monetized theirs by selling ads to Burger King.
Some use it to get a few extra email sign ups. Others use the 404 page to push affiliate products.
Whatever you do, dare to be exceptional. Don’t be generic, and take every opportunity imaginable to separate yourself from the rest of the crowd.