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- It’s not your reader’s job to share your work.
- “Providing Value” is a relative term. Value is not a one size fits all solution.
- We all know your “free report” means you’re going to try to sell us something.
An email opt in is not permission slip to sell every single day.
- The Movies, Music, and Books a person likes tell you more about standing out than a “niche” ever will.
- Take an Improv comedy class. Unique “on the fly” responses are better than canned responses 10 out of 10 times.
- While you’re at it, learn character study and script analysis. Understanding a fictional character’s motivation helps with real people.
Not everyone is going to enjoy your work.
- Someone hating your work is better than nobody saying anything about it.
- Read books, not blogs.
- Everything you need to know is out there for free. The journey to knowledge is far more valuable than someone spoon feeding it to you.
- At some point, you will need a mentor. Pick someone you respect in ways you can’t understand.
- Read the references on Wikipedia.
- The Web is getting more visual. Get friendly with visual artists.
- “Creating Videos” isn’t enough. Learn Production like it was on TV.
- The best content strategy is meant to spread, deepen knowledge, start a conversation, and sell products.
- Articles should try to do only one of these things at a time.
- People like cheering for someone on a mission.
- Spend time around people who challenge you, but not those who look down on you.
You know more than you give yourself credit for.
- Sometimes it’s good to be a contrarian.
- People respect those who speak their mind; even if they don’t like what you have to say.
The blogosphere is worse than highschool.
- If you follow someone else’s template, success isn’t your own. It’s an extension of theirs.
- Experimentation and failures are the only way to develop your own tactics.
When you’re little, the internet is huge. Nobody’s paying attention. Do, say and be whatever you want.
When you’re big, you shy away from experimentation. This is why your audience shys away from you.
- Nobody likes it when you make them feel stupid.
Take up a discipline and commit to being the very best.
- Never stop being curious.
- Find roots and stability in your personal life, but never in your personal growth.
- Learn how to give a good handshake.
- Understand systems & how they can be manipulated.
- Do no evil.
- Over commit to a project with a tight deadline & get it done on time.
- Learn how to unplug.
Take a deep breath.
- Enjoy the space you work in. Fill it with things that put you at ease.
- Don’t let anyone waste your time.
- Find a television series you really enjoy & eliminate all other distractions.
- Know what it takes to get into your “zone”
Strive to understand people, not platforms.
- Use this character sheet from Mage: The Ascension to do your customer profiles.
- Direct Messages and Email are less crowded so it’s easier to get attention.
- If you don’t normally have private communication with a person, acknowledge it in your initial contact.
- Nobody likes a kiss ass.
- Actually, some people do, but those aren’t the people you want to impress.
- Just be – online.
- It’s ok to know you’re talented – It’s not ok to be egotistical.
- People like it when you spread their work, but they love it when you let them know when it helps you.
- Guest Blogging works, but don’t fall for the myths.
- Blogging isn’t about writing. It’s about structuring and scheduling content so people can interact in a way that works for them.
- Blogging and Content Marketing are two very different things