Just listened to a webcast by Hubspot that got 60 of the most influential minds in online marketing together like: Johnny B. Truant, Mitch Joel, Brian Clark, Gary Vaynerchuk, Amber Naslund, Julien Smith, and Brian Solis.
Some really neat stuff here! Here are the bullet points of what everyone said.
1. Stop talking about your products and services and create valuable content.
People like to talk about themselves. Create content that allows them to do that
2. Increase conversion rates on your landing pages by improving your buttons.
Improve your landing page copy, make your buttons bigger, and make them stand out, and keep them above the fold
3. Build your thought leadership and digital influence through transparency.
Share the good, the bad, and the ugly
4. Demonstrate commitment and increase your digital influence through consistency.
If you’re consistent, they’ll keep coming back. Do it the same way every day.
5. Know where you’re going, then make what you say about the people around you.
6. Follow better people.
Saturate yourself with other influential people, make better content.
7. Align yourself with outstanding strategic partners.
Comment, tweet, and Retweet, with like-minded people.
8. Make connections online, then meet the person in the real world, offline.
Go to tweetups, meetups or just have coffee
9. Create content that stands for something: ‘Higher purpose content marketing.’
Create content that inspires! Help your employees become rockstars.
10. Look under the hood of the shiny new technologies coming out.
Know everything about the new tech, so you can look smart when you talk about it.
11. Believe in ‘social objects’ as the way we socialize and share with others.
Create something people want to talk about.
12. Avoid ‘incestuous blogging’ and look outside your circle.
What other social circles are related to yours?
13. Start talking to people.
Don’t be shy. You don’t have to be brilliant, you just have to talk to other people.
14. Think about your narrative strategy because people connect with stories worth telling.
Tell a story that people can identify with.
15. Find people who have your audience but not your products and co-create with them.
Joint Ventures! Get a reputation by working with other influential people.
16. Establish influence either through complete honesty or absolute fakery – not in between.
Build a brand character, or don’t.
17. Give your content roots and give it wings.
Don’t be afraid to embed yourself in your content, and make it easily sharable.
18. Try Facebook advertising.
Hyper-targeting advertising can save you money.
19. Develop your online influence by getting offline and meeting people in real life.
1.) connect with people in real life BEFORE Facebook 2.) Connect people with each other.
20. Get very, very good at filtering and aggregating content.
Use social technology to discover what is important to the people in your network.
21. Be early in the news cycles of any conversation of interest, then make context explicit.
Determine who’s working on what, and be the first to break the news.
22. Increase visibility through web video; the fastest way to get your message out there.
Get a good camera, lighting, and a good microphone.
23. Feel passionate about your content and overcome your fears of reaching out.
Keep writing, and consistently provide value. Don’t be afraid to hustle.
24. Defy convention where it’s appropriate.
Break rules, do things that don’t make sense to anyone but you.
25. Share good content consistently.
26. Let your passion shine to create meaningful relationships and build deep connections.
It’s about people. Share who you are and what you stand for.
27. Learn how to talk more about other people.
The most important person to you is you, so use that advantage.
28. Get on Facebook, get on Faceboook now, and use it for your business.
Set up your fanpage, and use it, people are on it ALL DAY.
29. Make people around you more successful than you are, and share stories from the heart.
Generate leads for others.
30. Talk about what you know because content is always king.
Don’t sound like a fool, know what you’re talking about.
31. Make something worth talking about.
Be original. Make something awe-inspiring.
32. Get your self properly interviewed.
Hire a writer OR get in front of a camera with a friend.
33. Repeat your tweets.
Not everyone is online at all times.
34. Get more influence online by moving offline.
Use other media, like television, radio, or speaking events to find more people.
35. Really understand your audience, then build things that really help them.
Think like your audience, fill the gaps in what they need.
36. Master one niche, own that niche, then use webinar marketing to promote your brand.
37. Think about what gifts and expertise you have that you can leverage to help others.
It’s not just about social objects, but about your inherent gifts too, like being empathy or compassion.
38. Map a strategy for integrating social media with other tactics.
Integrate with search, email, and more.
39. Change from thinking about my influence to our influence.
Influence by dialog. Don’t compete. Admire. build a tribe.
40. Get active in other people’s communities.
Get out of your own head, and in to other people’s spaces.
41. Build ‘digital dimensionality’ by showing your many different sides.
The more sides of yourself that you show, the more ways people have to connect with you.
42. Listen to the conversations taking place around you, then start to engage.
See how the different networks interact, not all networks operate the same way.
43. Network with other influencers and make them aware of your consistent value.
Help others with their challenges!
44. Think about the authenticity, consistency, and depth of your voice and story
Connect the “Who” with the “What”
45. Be willing to shake up your world.
Try to change the world. Have a place where you have a record of you changing the world.
46. Learn to be a storyteller, understand the psychology of people, create quality content.
Learn from mass media, but apply it to you.
47. Share ideas liberally and get increased accountability from the digital community.
Incorporate other’s feedback into your ideas.
48. Establish your business model before you attempt to become influential online.
Have something to sell before you becoming influential. Have something to show for the work of gaining influence.
49. Be consistent, connect the practical with the profound, and listen for the silence.
Help people on a regular basis. Know when people are afraid to speak.
50. Find a unique niche you can own, focus on it and become known for that.
51. Find out what social network your s are using and be there for them.
Connect with people where they are.
52. Build a community of readers by figuring out ways to get people talking.
Introduce topics that you know people will say a lot about.
53. Make friends along the way by helping others achieve their goals.
Give as much as you can give.
54. Think about social media as strategy to enhance your existing marketing goals.
Social media isn’t an island all on it’s own, incorporate into your longer running goal.
55. Be systematic in establishing relationships with those on the same business path.
Find 5-10 people a week to comment on their blogs, interact with on twitter and guest post for.
56. Become an advocate for gifted up and comers as they enter social media.
Find someone to take under your wing, and help them grow.
57. Start the media arm of your company that educates, inspires and entertains.
Be a resource, not a pushy sales person.
58. Give more than you get and build trust and relationships over time.
Have one on one conversations. Without pushing your agenda on other people.
59. Take a look at what you have that others can’t do and use it to get where you need to go.
Ask someone else to help you find this, if you can’t do it yourself.
60. Figure out your value, identify influential individuals and connect to them directly.
Connect the dots.
If you want to hear the original recording. Head over to hubspot, sign up for their mailing list, and download the original audio.