How do I get the asses in the seats?
The answer is simultaneously complex and insanely simple.
Strategy.
That’s it. One simple word. Strategy.
I love the word strategy. It contains so much beauty.
It makes a pleasant sound when it is spoken. It appears unassuming and transparent when it is written. When it is developed, it’s composed of intricacies and details, with risks calculated and outcomes pre-determined. Yet the end result makes all this appear effortless and almost magical bringing the outcome full circle back to the simplistic nature of the word.
Strategy.
The Art and Science of Internet Marketing
The single most important guiding principal to any successful Internet marketing strategy is that content must be useful to it’s target market. If content isn’t useful in some way, even if it’s just to get a few laughs, the best strategy won’t help.
Useful content breathes life into purchasing decisions. It drives actions and influences people to share with others. Useful content is the lifeblood of the internet.
This critical element must be understood. Without useful content, there is no Internet marketing.
Internet marketing isn’t just social media, Seo, or any of the other internet marketing terms you might come across in your research. These are only vehicles designed to deliver content.
Of the many disciplines in the study of internet marketing, one is no more powerful or important than the other.
A well written pay per click ad pointing to a poorly designed landing page is destined to fail and it is not the fault of either the writer or the designer. Likewise, a beautiful website with mediocre social media branding will not nurture the thriving community it presents itself as worthy of having.
The art is in finding balance between the elements that compose the web presence.
The first step to learning the science of Internet marketing is to learn the different disciplines, platforms, tips, tools and tricks. Many stop here, but really this is only the beginning of the journey.
The real science is in targeting people who are the most likely to buy from you and share with others. In using analytics to calculate reaction rates and anticipating feedback. By researching, measuring, comparing and analyzing every experience to make the next one exponentially better.
This data can effectively be used guide the creative process to grow interaction, determine the best methods and timing to deliver messaging, and ultimately expand reach and influence.
When useful content is delivered in the most effective manner, it appears effortless.
Bringing us full circle.
You want to know how I get the asses in the seats?
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