Coming from… (Twitter)?
You are not the same person at the office that you are at the bar.
Likewise you are not the same person on Linkedin as you are on Twitter.
We show different faces to different people depending on the context of our meetings.
So why then when we try to entice people coming from entirely different social media outposts do we expect them to react the same way?
All social networks are not created equal.
People use Linkedin very differently than they use Twitter, Facebook, and Youtube.
Each site has it’s core group of hard-core enthusiasts that set the standard for the how each digital society will run.
If you want to be exceptional within a community, you first have to understand where that community is coming from. What does that community revere as exceptional, standard, and low quality?
To stand out you must remain true to yourself, but also “perform” to the highest standards set forth by that community.
So, even though you remain authentic, you still have to adapt your presentation to fit what the community at least considers “Standard”.
And just like in real life, most people will expect you’re the same across your entire online presence.
Get them prepared.
Have you gone to a colleague’s house expecting it to be decorated one way, and shocked when it’s not what you imagined?
Well, the same thing happens in blogging.
If you’re showcasing different abilities on different websites, people within that community may only come to know you for that one thing.
So it’s worth mentioning now that the entry to your “Coming from…” Page is on the “website” section of the social network’s profile page, or in your forum signature.
This takes into consideration the path a visitor takes to get to you.
When someone clicks into your profile specifically to find your website, it signals they’re interested in you beyond the scope of the immediate conversation. They see there’s more to you than what’s on the surface.
This is what the “Coming from…” Page is all about.
Here’s the first line from the Copyblogger “Coming from…” Page,
“Want more , links, subscribers, and a profit-generating website? Copyblogger gives you the solutions you need to succeed.”
@Wilw on Twitter says this on his “Coming from Twitter” Page,
“…I feel compelled to write Wil’s Quick Guide To Following Me On Twitter, mostly so people know what they’re getting themselves into, what to expect, and how much I’m going to disappoint them…my whole idea here is to manage expectations and explain my own personal limits.”
The point of the “Coming from…” Page is to set the expectation for what you’re like in your own home.
If you’re thinking this is very similar to the “Start Here” page…
You’re absolutely right.
The major difference is “Coming from…” Pages are a lot more personalized.
Personalization is the key to using landing pages in this manner.
If you focus your efforts on Linkedin for lead generation, a “Coming from Linkedin” Page on your site could quickly showcase your services in a particular area.
Participate in a lot of chats on Twitter?
A “Coming from Twitter” Page could highlight posts that further showcase your personality, or your knowledge in a particular area.
If done well, the “Coming from…” Page will make a lasting impression that will be associated with you as long as you remain active online.
Instead of trying to cram “KnowTrustLike” down a new visitors throat, gently introduce yourself without overwhelm.
When you do, something bigger happens;
They begin to Understand, Follow, and Evangelize you.
And that is when the magic really begins.