Day 16 Interactive Facebook Catalogs

Welcome to Day 16 of the 21 Days to a More Engaging Facebook Presence

(Click to watch in FullScreen HD)

The purpose of this series is to help you develop content your customers love interacting with, and products they can not live with out.

The focus is on using Facebook for business, not just, “Get more fans” because first, having a ton of fans that don’t give you a ton of feedback is pointless, and secondly, when your focus is truly on connecting and deepening your relationship with your readers, “more fans” is a natural by-product of that connection.

Over the last couple of days we’ve talked about making money through Facebook, all the different ways you can tag content, and designing the perfect landing page that will let your new fans know what you’re about right off the bat.

Today, I want to show you how to create an interactive catalog

Where your fans can click through different items and be brought to any place on the web.

And funny enough, most of this process does not even take place on Facebook.

First, you’ll want to create a powerpoint presentation that uses images of the products that you want your fans to interact with. Your primary focus should be on drawing attention to certain images and having a very clear call to action to get people to click.

When you insert images, by right clicking you have the ability to insert a hyper link to this image.

Now this link can act as an “add to cart” button for a product on your website, it can be an affiliate link for someone elses product, or it can bring them to a detailed description. The choice is yours, and you can be creative. Where you send people after the click is entirely up to you, the point of the design is really just to encourage people to click.

After you’ve created your powerpoint presentation

Go to and upload your presentation.

Once your presentation is uploaded, copy the link, and paste it into your Pages Status on Facebook.

Now, this slideshow is an interactive catalog that you can use to promote products or services on or off Facebook (depending where you point your links) and it’s something that I can almost guarentee your fans have not interacted with before.

Now, the key to this working is all in the design.

If you are not a designer, find someone who is to help you create a slideshow that is visually appealing and tells a story.

An interactive catalog that is not visually compelling is very likely to be misunderstood. Also, ensure your calls to action are very clear. Having images you know are hyperlinked does not mean your fans will know that, and because this isn’t a commonly used technique, they may just gloss right by the image without ever clicking.

But like I said, this is something that very few people are doing, and with the right design, you just might really impress more than a few of your fans by how awesome your new interactive catalog is. Adding one more thing to that list of things that make you awesome.

And that’s it, that’s the end of Day 16 of the 21 Days to a More Engaging Facebook Presence Series.

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  • Tommy Walker

    Hi I'm Tommy

    I'm the host of "Inside The Mind" a show about online marketing for the internet generation. Say Hi On Google+

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