I gave a keynote today. It’s an interesting thing, because officially this was only my second public speaking engagement. The first, on an international stage in Istanbul, was unexpected and I was underprepared. What should have been a 45 minute presentation lasted 15. The slide advance clicker didn’t work, my presentation started on the final slide, […]
The Cost of Words
It used to be that words had a cost associated with their production. Ink, paper, a typewriter; all tools necessary to bring the ideas inside your head out into the real world, legibly enough for everyone to read and understand. This meant that mistakes had a tangible cost. More importantly, you needed to choose your […]
3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time
“We got a 300% lift in revenues because we switched ‘add to cart’ button from green to orange!” I read stuff like this all the time. It’s not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight. For Ecommerce entrepreneurs who […]
5 Ways to Find Guest Blogging Opportunities Ft. Jon Morrow
Chances are likely, if you’re reading this blog, it’s because of the work I’ve done guest blogging. Even if you came here through a search engine, most of the back links come from the guest blogging opportunities I’ve taken advantage of. The tactic has allowed me to work with awesome editors. Learning from them has made […]
MindFire Episode 1 – “Professional Networking Unleashed”
Ever wonder what it takes to establish a professional network of contacts that leads to promotional opportunities, foot traffic (if you’re a brick and mortar) & more SALES?! In this very first edition of “The MindFire Chats” I’ll be interviewing three individuals who have built professional networks that allow them to do just that. Our […]
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