Retweet your articles? Share your blog on Facebook?
What if you were asked to write for major websites? Maybe even speak in mainstream media?
Of course you do. If you hadn’t you wouldn’t have clicked on this link ;-)
First off, if you’re planning on joining the influencer marketing game, you should probably know what people look for in an influencer.
Once you’ve got the basic traits of an influential person mastered, it’s time to go in the world and become an influencer.
Be a Forum Scout
Forums are still alive and kicking. Good one’s can be hard to find, (Third tribe “affiliate link” is a great one) once you’ve found one that is in your niche, answer people’s questions.
This is pretty basic advice you hear everywhere. The short cut is to not to answer questions.
That’s right. Avoid noob questions.
It’s going to be much harder to get the type of attention you really want if you’re answering questions that could have been avoided by a proper google search.
Answer the tough questions, the questions that only you and a handful of other people know the answer to.
Take it a step further: Analyze the person’s website before answering their tough question. Have a standard for the amount of they should have in order to get an answer from you. Once you’ve answered the question ask for a link, or a tweet, or some way to share you with their readers OR even better ask to do a guest post or to write an article for THEIR site, that links back to yours!
See two people in your Twitter stream that have something in common? Introduce them to each other!
If they hit it off, and create something amazing with each other. Track their progress and help promote their joint venture.
That way they won’t forget that you’re responsible for their meeting, and are likely to do the same for you. At the very least, they’ll include you in their Retweet ecosystem and you’ll gain an extra promotion channel for every post you put out.
Know someone who is really amazing at something? Run a search filter for people who are looking for what they provide.
Being a lead generation source for someone else will quickly fill their heart with warmth, and maybe even bring a tear to their eye. They’ll be sure to repay the kindness in any way they can.
Protip: The shortcut here is all about Timing and qualifying. When connecting people, try not to overdo it. While the gesture is really sweet, a tweet stream full of “What about this person” or “hey you should check these guys out” gets obnoxious. Also, find out about the person your endorsing’s style. You want to qualify the lead to see if it will be a good match. If you’re constantly throwing junk leads this whole tactic will probably just backfire.
Maximize Linkedin Answers
Linkedin Answers is a great place to establish that you’re in the influencer marketing game as a serious contender. If you’re unfamiliar with how Linkedin answers works, I recommend you become familiar with it quickly.
Basically, Linkedin Answers is a place where people ask questions and get feedback from others who are looking to be helpful.
The first part of this shortcut is identical to the first, qualify questions with stats first, THEN answer questions.
But with Linkedin Answers, you should also ASK questions. I don’t care if you know the answer to it. In fact, it’s better if you do.
Rhetorical questions are likely to get a flood of answers.
Filter through those answers, and feature the best in a blog post, notify the people who you’ve featured their answer is in your post with a link back to their site. Contact everyone else who answered and let them know you’ve written a post and their input was greatly appreciated. Give them the link and encourage them to leave their thoughts!
You can take it a step further by asking the people you’ve featured if you could do a guest post on their blog (only if it’s the right fit)
Yes. These tactics take time.
But it’s time much better spent then if you were to spin your wheels trying to get just anyone and everyone’s attention.
What say you?
Do you have any shortcuts on finding the right people to network with?