The 14 disciplines of online marketing

August 9, 2010

Much like martial arts, online marketing takes many forms. Because there are so many different forms, each requiring it’s own set of skills, it would only make sense to call them disciplines. Some choose to master one discipline, others choose to study many. And just like with martial arts, there are many more who pretend

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The secret to online marketing success

August 3, 2010

Why do you want to use the Internet to market your business? Do you want more brand recognition? (fame) Are you looking to  increase your bottom line? (fortune) Is it the most viable way to support your cause? (philanthropy) Do you want to interact with your s to find out what they’re really like? (social

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5 reasons your website sucks!(Part 5 of 5)

August 1, 2010

If you didn’t start at Why your site sucks (part 1) Go Away now! This is a step by step guide and if you start here I guarantee you that your site is still going to suck. However making it this far means that you’re going to get to finally start having some fun. If you

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5 reasons your website sucks!(part 4 of 5)

July 30, 2010

If you’re coming here from somewhere else please, start from Why your site sucks (part 1). We’re just getting to the fun stuff now, so get to the back of the line and wait your damn turn. Now you have lots of notes and index cards and design documents, you have an idea of your ,

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5 reasons your website sucks! (part 3 of 5)

July 28, 2010

If you haven’t already please read Why your site sucks (part 1) and Why your site sucks (part 2) first. Here we’ll talk about content. The glue that holds everything together. You want people to stick right?

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5 reasons your website sucks (part 2 of 5)

July 26, 2010

If you haven’t read “Why your site sucks (part 1)” I recommend starting there. If you did read part 1, I’m impressed you’re back for more browbeating. I’ll try to be a little nicer in this post. In this next session you will define the user’s experience. Remember that list of audience members that I made

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5 reasons your website sucks!(part 1 of 5)

July 23, 2010

(warning: this is an older series of articles from a previous blog in my younger days. I was a little more abrasive then, but still… it got the point across) Let’s face it. Your website is terrible. You’ve been losing visitors and don’t know why. We’ll explore the things you missed so your site will suck a

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How to: Target Facebook Ads

July 14, 2010

Showing you how to target Facebook ads  through video is much easier than telling you through words. The trick is to first put yourself into your ‘s shoes. Think about what other interests they might have not related to your product.  If you start by thinking outside of your product, you’ll find way more people

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Facebook’s Hyper-targeted Ad Platform

July 9, 2010

Facebook’s Advertising platform is virtually unparalleled in the paid ads world. Search engine ad platforms target potential users based on what they are searching. However, Facebook’s advertising platform shows its users ads for products they are very likely to need or want. Facebook gives the ability to “hyper-target” ads to be displayed to very specific

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4 Steps to Optimize Facebook Ads

July 9, 2010

If you really want to make the best of Facebook’s hyper-targeted ad platform there are a few things you need to understand. Facebook has some very unique features, such as the ability to target based on user’s profile information, and Social Ads that allow you to “like” fan pages directly from the ad unit. These

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  • Tommy Walker

    Hi I'm Tommy

    If your customer’s aren’t absolutely enthusiastic about what you do, chances are you’re boring them to death. Currently, I'm teaching freelancers and entrepreneurs how to sell in higher paying markets

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