Don’t want to be yourself?
Sometimes being yourself is just too damn stressful.
“You” can frequently get in the way of being useful when you run multiple websites, or communicate on behalf of clients.
So I’m going to give you permission to not be yourself in your marketing communications.
Not be yourself.
But first, you have to have a really understand your target markets.
It’s as easy as 1,2,3.
- Get your website and sales page in order.
- Run Facebook ads. Define your basic age and area if you’re so inclined. Don’t worry about targeting… yet…
- Wait two weeks.
After two weeks check out the “responder profiles” report to discover the types of media they consume.
This report will tell you the Movies, Music, and Television your ad clickers common.
Dissect this information to find the common threads of your ideal ‘s mind then use it in all your blogging communication.
Television shows like “House”, “NCIS” and “24” tell you formulaic series hold their attention.
“Family Guy” and “The Hangover” let you know they like smart but simple low-brow humor.
And if they like “pop” music, they’ll probably respond best to enthusiastic posts.
So you could ask something like this:
Do you like giftcards?How about competitions? ;-)
It deceptively simple.
But this update is engineered to it’s target market to pull in a ton of feedback.
This technique is not just about writing headlines.
It is about creating a brand character to engage your readers.
It is about categorizing the profile information handed to you by people signaling an interest by clicking your ads.
Most importantly, it’s about not being yourself.
Different parts of people’s brains are engaged at different times.
The biggest mistake we make as content creators is treating our readers like 2D beings with a one track minds.
Just because a person likes “24” and “Family Guy” doesn’t mean they like them at the same time.
Realistically, they’re probably not thinking about Jack Bauer when laughing at Peter Griffin.
But both of these shows hold their interest.
To be really engaging, you must treat a person’s mind more like a Rubik’s cube and less like a jigsaw puzzle.
This is the only way you can discover what media triggers the corresponding part of their brain.
Hold on tight, this might get a little crazy.
Do you like giftcards?
How about competitions? ;-)
“24”, “House”, “Ncis”, and “CSI” all hint at the end early in every episode.
They’ve also had loyal fans for years.
If your fans are their fans, using the same technique that’s kept them tuned in for multiple seasons will probably keep them tuned into your stuff as well.
These shows all started on network television, not on premium channels.
This may speak to the “average income”. Winning a gift card is more likely to have a significant impact on someone who can’t afford HBO.
They like competitions, (who doesn’t?) because each one of the four core shows have a race against the clock element.
The smiley face is thrown in for charm due to the pop music interest.
So if this is the first part of announcing a competition, the second part would be.
[Upload a photo/ Share a story] of your dad doing [something ridiculous, brand related] in the next hour for a chance to win a $25 gift card! The 10 most ridiculous photos will win! Good luck!
This incorporates “Family Guy” as Peter Griffin is a caricature of American Dads.
It also puts a deadline out, encourages competition, expresses enthusiasm, all of which are elements found in their responder profile.
You might be saying right now. “Aren’t deadlines, competitions, and enthusiasm all things I should be doing anyways?”
Yes, you should be.
This technique was designed to find a way to do that, but ultimately it’s another means to an end.
If you’ve already found your way into their minds, keep doing what you’re doing.
But if you haven’t yet found a way, use this as the foundation to “Hack” into your ‘s mind.
When you can navigate a person’s mind, you can become exactly what they want you to be.