I know, and I teach, that by analyzing profile interests, likes and dislikes, media consumption habits, etc. You’re essentially developing content that works within a framework that’s already been established for you. Everybody has given you the code to how to communicate with them. It’s up to you to decode it & create a blog voice that resonates with that.
Here’s the duality of my issue.
The more I work on my own blogging, the less interaction I get.
Why Brand Character?
I know that brand character works, I use it on a daily basis with my clients. I’m fairly certain that this is one of the only ways that anyone could manage different brands at the same time.
If you’re using your own blogging voice for every client’s brand, it requires you to be pushing products that are an extension of yourself.
And let’s face it, there just aren’t that many products that you’re that brand loyal about. Maybe cigarettes if you’re a smoker, a brand of coffee, a certain adult beverage.
Realistically, you’re not the one who’s repping that client. (if you are though, please post a link to my blog, chances are likely you have a better reach than I) So developing a blog voice is a tactic you can use to manage multiple voices WITHOUT having to convince yourself that you’re super passionate about a product that you could live without.
What is brand character?
If you’re new here, brand character is something I touch on from time to time. The basic concept behind brand character is that you take your target market’s defined profile interests and use them to create your own blog voice.
But then there’s this other camp out there. It says to be authentic. Talk about what’s on your mind. If you have a cat, talk about your cat. Don’t use a blog voice, share things about yourself to connect with your audience.
And I believe in this too.
To an extent. I don’t really care about your cat. I do care about what you know that will help me promote my business. But I’d like for that info to come out in a real way…
I think there’s a time and place. And I’m struggling right now, because I’m not sure if I want my blog to be the place where I start using the word “fuck”. Afterall my clients read my blog, and I try not to use salty language around my clients.
At the same time… sometimes… you just really need to say it….
It’s confusing isn’t it? I’m more comfortable interacting with other people’s content than I am writing my own. Tell me, I’m not alone here.
In fact. I’m certain that you struggle with this duality too. If you hadn’t, you wouldn’t have checked out the post.
In the end, I’m not sure what the right answer is.
Because there isn’t one.
If you’re trying to do it right, you’re doing it wrong.
I suppose there’s a balance, just like all things, and I just need to find it.
Tell me… what are your thoughts on this? Do you suffer from duality?