Do you work with clients? If so, tell me if this sounds familiar… You work with a single client for a while and you realize you need more money. The problem is, you haven’t raised your prices for quite some time, so asking for more money is a very difficult conversation to approach. If you’d rather […]
Why are we so lazy? I look at social media feeds and see tweet after tweet and post after post with generic headlines like; “10 tips to Twitter Stardom” “15 sneaky tricks to Facebook Page Success” “The one secret tactic online marketers don’t want you to know” I’ll admit it, I click.
Put the right service in front of the right people, they won’t just buy more. They’ll spend more. Here’s an example: The other day, my fiancÃ©e and I were driving to my future in-law’s house when we passed a laundromat across the street from my old apartment. You should know right now, I HATE doing laundry. Can’t stand it, […]
ex·cep·tion·al /ikËˆsepSHÉ™nÉ™l/Adjective 1. Unusual; not typical. 2. Unusually good; outstanding. What does it mean to be exceptional?
When you ask most “marketing experts” to define the basics, you’re likely to get some variation of the following: Define the target markets. Know where they are online. Define your offer. Get them to know, trust, and like you. Measure results. While this method has worked for years, it’s arrangement is pretty old school.