Today is Day 1 of 21 days to a more engaging Facebook presence.
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I’m doing this series because when most marketers talk about using Facebook for marketing purposes, they’re focused on “Getting more fans” when really the key to Facebook marketing is to develop relationships with your readers, not to just get more and more.
To begin, I’m going to show you how to navigate Facebook in a way that allows you to gather vital intellegence about your potential s. I’m starting with navigation, because one of the most common pieces of feedback I get from people is that they don’t even know where to begin. There are also valuable tools that even experienced Page admins might not realize exist, so I’m going to help you find those too.
When you’re logged in you’re automatically brought to your Facebook News Feed.
This is the main hub of where we will be doing all of our navigation.
The search bar is where we will find Pages, groups, and links to articles that are on whatever topic we choose.
To demonstrate, I’m going to search on Facebook for blogging related resources.
Feel free to use what ever you like as you’re trying this out yourself.
By default, a dropdown list will appear showing you any combination of Pages, People, groups or links that Facebook thinks will be the most relevant to you.
Now you can click on any of these links in the dropdown, and this is what most people do, but the real power is by clicking the see more results at the bottom of the list
Here you’ll be brought to an aggregated list of what Facebook thinks are the most relevant results.
You’ll notice with the keyword “blogging” it is primarily a list of pages. With other searches like “freelancer” there will be a mix of people and pages. These people have included freelancer in as either a part of their name or their Facebook vanity url
Now you can certainly “like” these pages, and friend these people.
This would help you to develop your strategic network and recieve streams of information that you could then curate to your own community.
One of the biggest concerns I hear from people is “I don’t know what to post on my Facebook Page” well if you let other people and pages find content first, all you have to do is filter the best stuff to your own community.
And the way you can tell it’s good? Keep your eye out for the stuff that gets the most “likes” and comments. If it’s engaging to one group of people, take a look and decide if it will be engaging to your readers as well.
Also, pay close attention to the feedback on the article too.
What people are saying and how they’re saying it, is a good indicator of how you as a publisher can do to stand out in your own fans news feeds.
Going back to the search page
Notice on the left hand column the different categories.
Facebook will let you filter your results by:
- Web Results (By Bing)
- Posts by Friends
- Posts by Everyone
- Posts in Groups
With any given search, look around and see if there’s anything that may be of interest to you or your readers.
For example, by clicking on the “events” filter,
I’ve found this very lively event coming up on July 7th.
Provided I’m not in Australia, so it may be a little difficult to attend the event, but I can still find ways to network and be of value to people who are interacting on the wall.
Like, I could contact the host of the event and ask if they would be streaming so their international fans could watch. If they said yes, I would follow up and teach them how they could stream the event live from their Facebook page.
This sort of usefulness goes a long way in building good raport, and who knows, it’s possible they could invite me to chat via skype at their event :-)
Check events periodically and see if you contribute
(without being spammy) because these are happening by a certain date and time, what you can contribute can be a lot more relevant than say just a standard status update.
And if you want to find more people
who are possibly struggling with the issue you cover, check out the posts by everyone filter.
Now the goal here is not, I repeat, is NOT to find a list of people who you can spam.
But it is a place where you can see how different people are actually using a particular keyword.
By analyzing the way people are using the word, and generally how they speak, you can determine the best way You can communicate to stand out to people like this.
For example, with the word blogging
I’m finding that the posts that appear to be more fun, like the Photography by Michael page tend to get more feedback.
And on the other hand posts like Style Bubble who recently got robbed and has been forced into a blogger hiatis also gets more feedback.
Whereas other “How to” and other echochamber type information gets much less.
Because the truth is, people on Facebook want to connect on a human level.
It doesn’t matter if it’s through fun photography, or through sympathy, through just a little bit of “bullshitting”
This is how Facebook itself was able go grow from being built in a dormroom to a cultural icon, and how companies using Facebook well are thriving.
They understand that connection is made up of listening and responding, and that response is genuine and real, and something people can relate to, not perfect robot speak.
And that’s it!
That’s the end of Day 1 of 21 days to a more engaging Facebook Presence.
If you like this video, please share it, and if you don’t already “like” my page you can do so by clicking on the “like” button in the top left hand corner of the video or by coming to my Page at Facebook.com/tommyismyname
Thanks so much for watching!
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