If you’re on this page, I just want to say with all of my heart, “Thank You”
I am genuinely touched that you have spent your time with our project and believe in our vision.
As we continue to build up in the future, my goal is to always be as informative and as useful for you as possible.
Without your support, I would just be another voice shouting into the wind. It is YOU that gives strength and meaning to what I do, for that I am both humbled and grateful for the opportunity to entertain and share my knowledge with you.
That being said, if you ever have any questions about this online marketing stuff, anything at all, feel free to drop me a line at firstname.lastname@example.org.
Below you will find the downloadable files for every episode in Season 1, as well as the first two episodes of “The Mindfire Chats” – my new experiment in live-streaming interview show.
So what’s going on with Season 2 ?
With all of that being said, I’ve received a few emails from people asking what’s going on with the second season as I haven’t really been talking about it much publicly.
Someone even asked if I’ve given up on Season 2, because it appears as though I’m in a few different directions.
The answer is NO.
I have not given up on Season 2, and I am doing everything I can to get it rocking.
It’s hard to say this, because I am very grateful for your contributions, and I don’t want considered anything less, but we didn’t raise enough.
Not nearly enough at all to take things where we want to take them go.
“So why don’t you just do things the way you did them before?”
What most people don’t realize about Season 1 was the incredible amount of time it took.
Between myself and my assistant, we’d spend roughly 95 hours per week, per episode.
On my end, that didn’t include the additional hours put into client work, promotion, or being a husband or dad.
And because there were no direct monitization efforts, this was a very expensive loss leader. Just watch the difference between the second episode vs the last episode and you’ll see just how drained I really got.
Don’t get me wrong, I loved every minute of it.
But for the next go round, I need to focus on giving you the best quality product.
To do that, I need to take a step back from the nitty gritty of editing. I need to focus on the writing and researching and networking and promotion of the show, and hire people who really know what they’re doing with video, (not just a couple of hobbyists trying to make things work)
Something interesting that we learned from the crowdfunding project was just how much you guys really liked what we were doing.
Our crowdfunding page converted at 5.6% which absolutely blew my mind.
Knowing all of the variables; the people we contacted personally, social spread, click through rates, the amount of traffic, total of donations etc…We ended up with something that ended up looking like a pretty neat algebra equation, and the X we need to solve for.
In the end, of course, what it all boiled boil down to is reach.
And reach, depends a lot on who you know, and how you work with your professional network.
Enter “The Mindfire Chats”
So back in December, Nate Wright of Small Biz Triage sent me an email saying that he really liked the stuff I was doing with Inside The Mind and wanted to figure out some way to work together.
After a little bit of back and fourth, we figured doing something like “The Mindfire Chats” would be a good way to quickly create compelling content, expand the overall brand’s reach, and attract sponsors.
Our goal with Mindfire is to start a deeper conversation about the core concepts of online marketing that is free of industry jargon. Part of the reason why this works is because we’re not just interviewing online marketing industry people, but other experts in fields like filmmaking, screen writing, and script doctoring.
So far, it’s working. We’ve gotten some attention from some bigger blogs, and we’re engaging with a potential sponsor about a long term relationship, so Yay!
On top of doing The Mindfire Chats to attract those advertising dollars, I’ve been poking the irons in a couple different fires to increase both active and passive incomes.
First, I’ve been expanding the video arm of my company and taking on client work with a few others (shout out to Eugen Oprea for the animation). A percentage of each project is getting tucked away into an account specifically for Inside The Mind Season 2.
We’re also building a working relationship with each other and getting a feel for working together, as each person has expressed an interest in helping out with the second season. It’s my job to make sure that everyone’s efforts are going to ultimately pay off, and nobody is wasting their time. All that of course is more motivation for me to champion this mission of making online marketing information more accessible, so you can bet I’m quite focused.
With the passive income side, I’ve been working to improve the passive income opportunities on my site.
This primarily consists of improving copy on older pages, magnetizing calls to action, and reinforcing my marketing funnels.
All of this is important to go through, not just so we can fund the show, but so I can give you real first hand knowledge on what I’ve been doing.
Like many consultants, I’ve been my worst client. So to take things to the next level, I’ve got to focus on these areas and really make it all killer.
So where’s the money going?
Better camera, better lighting, and better recording for a better show.
Generally, I agree with the statement that “you don’t need all the fancy toys.” but in our case it’s not a matter of having shiny new toys so much as it is being limited by the tools that we currently have.
My old pc bit the dust pre-maturely, so I had to fast track the purchase of the Mac I was planning on to handle the workload of the second season. So if you’re wondering where the money you’ve contributed has gone, it’s in this Mac, which has already helped facilitate in creating better video work for the client’s we’ve taken on to further fund the show (Thank you)
We’re also looking at the costs associated with designing and developing a free community site that will offer more in-depth resources then many of the paid programs out there.
Many of you opted to take me up on a consulting tier ($50), and I’m very excited to start getting hands on with your marketing challenges.
You and I will have to figure out a time that we can get started, and take it from there.
I know you’ve helped, (and waited) quite a bit, but to take this stuff to the next level, I’m going to need your help to connect with more people.
How we can do this:
What I’d like to be able to do is offer up (in addition to your existing award tier) A free, hour long, Live Google+ Hangout on Air for you and up to 5 of your closest colleagues, where we can brainstorm any online marketing issues you may be having.
This could be something simple like “how do I make more money as a ___ ” or “what kinds of things would you do to change my website?”
It doesn’t matter, you get to borrow my brain live for an hour, and I’ll give you a personalized review of anything you’d like.
Just reply to the email I sent that got you to this page, and we’ll figure it out from there :-)
Thank you so much again, and I’ll talk to you soon,