Who in their right mind would attempt to publish 50 guest posts in 30 days?
Me. I’m the idiot who thought writing all these guest blogs was going to be a good idea.
I knew it was going to be difficult, but I had no idea.
Right now, I have 21 written – 4 accepted – and 2 that need revisions.
I’m on a deadline.
The posts will start going live in November.
Why would you do this to yourself?
1.) I’m a sucker for blogging strategies that push me beyond my limits.
2.) The guest posts will link to a KickStarter project with a goal of raising between $75,000 to $100,000 for Season 2 of “Inside The Mind”
Woah, that’s a lot of money!
While I was satisfied enough with what we did with Season 1, it wasn’t quite up to the standard I have for my video production work.
The truth is, video production has been my first love almost 17 years. While the show was good enough, limited budget and tight deadlines prevented it from reaching its true potential. It may seem like a lot of money, but between studio space, a better camera, new editing machine, lights, camera rigs, professional effects, and paying my editor (just to name a fraction of expenses) it doesn’t go far at all. Also, the show has outgrown this website which is in desperate need of an overhaul (my opinion) and there are a ton of community minded features I’d like to incorporate into it.
Chances are, I could raise the money by putting together some big launch and going the “infoproduct” route, but you’ve seen that already.
One of the core things that made “Inside the Mind” work was that it challenged the way “Online marketing” is presented.
For Season 2, I want to build on what we started and take it to a level that could flip the entire online marketing world on its head.
Going the information product route seems too cliche. I want to show you what it means to disrupt an industry and to do that I can’t rely on played out methods.
Could it fail?
Absolutely. (and it did) Kickstarter is an all or nothing deal, so if we don’t reach our tipping point, we receive nothing and writing nearly 50,000 words will have been in vain.
Starting this guest blogging strategy is hands down the most mentally taxing thing I’ve done.
Knowing the effort necessary to give an impossible goal a fighting chance combined with the very real possibility of failure makes it easy to shrug my shoulders and say “why bother”.
I’ll be honest, even though it’s easier than when I first started,I still fight with myself to sit down and write every day.
Couple that with 3 moves in 3 months while maintaining clients and prospecting for new work, and you start to understand why it’s very easy slip back into the status quo.
But like I said in Overcoming Resistance “Resistance is always going to be it’s strongest whenever you’re on the cusp of doing something truly great.”
And “Truly great” is something that I’m striving for with this strategy.
I’m not penning 50 guest blogs in this strategy to add to the useless drivel. I want these posts to stay with you for a very long time. To do that, I’m getting to a very real and very raw place that I think -hope- we can all relate to.
This requires a great deal of vulnerability, vulnerability that’s difficult to access and is surprisingly refreshing both as an author and a reader.
Too many online marketing/make money online “experts” are sharing half baked strategies in a voice that keeps you at arms length. Like they’ve become so used to being successful they’ve become null to any sort of extreme emotion. The subtext of what they’re saying is “well it worked for me, so it can work for you too, you dummy.”
Everyday, I try to silence that voice. I want you to know I get excited when something works. I get afraid of thinking outside the box, and I’m sick of buying into things that don’t work. I’m constantly questioning the ethics of online marketing. Quite frankly now all I want is to defy convention and show you with enough willpower and a little bit of planning, anything is possible.
Really though, I’m scared shitless.
I’m putting in a lot of effort no idea of where it’s going to take me. I’m also potentially going to disrupt a lot of business models in the process – probably not going to make me many friends.
But I can’t stop. I won’t stop.
I have to do what’s right by me and by you and even though there is no guaranteed outcome I have faith that all of this effort will do what it intends to do.
With this guest blogging strategy, with this show and with these words, I hope to inspire you and give you courage to do great things.
And so I leave you with this quote “Courage is not the absence of fear, but rather the judgement that something else is more important than fear. ~Ambrose Redmoon”
Don’t really know what I’m looking for, but I’d love your comments on this one.
Do you think it’s possible? Is it insane?
Any thoughts on what else I should do to get the word about the Kickstarter project out there? Sound off, let’s talk!