Do you promote transparency in business?
I used to. I still do.
Very recently, however, I wasn’t being fully transparent with my motives.
I learned first hand what a lack of transparency in business can do, and I wanted to share that with you.
You can’t pull a fast one on people.
Do you love it? Or are you just trying to make a buck?
Recently I tried really hard to make more money without considering the people who read this site.
I wrote a couple of posts about how people’s retention for product launches were at an all time low, and how 45% of people couldn’t recall the ipad or 3D television in 2010.
In these posts I use all sorts of scary statistics to support the idea that product launches alone aren’t a sustainable business model. It was meant to play on the idea that many people launch products and see undesirable outcomes. It was meant to be lead generation material to capture leads for my premium priced coaching program. It was meant to make me money.
Unfortunately, it did not.
At first, I thought that by throwing out all sorts “scary numbers” that could be verified and substantiated, people would be tuned into a problem, and would want to talk to me to fix it.
Instead, I tarnished the trust with my readership. As a result I saw a decrease in the open rates of my emails and overall interaction throughout my online web presence.
While I did have some wonderful conversations with a couple of people, I learned something very valuable…
You can’t do things entirely out of character.
The approach I took was based on some of the most recent training I had taken.
I used someone else’s words, someone else’s cadence, someone else’s technique and expected someone else’s results.
But you’re not reading someone else.
You’re reading me.
And one of the things that I was all about when I started this blog was transparency in business.
I got away from that in pursuit of a buck, which brings me to my last point…
Know when to say “I’m sorry.”
These things happen.
But you have to acknowledge them when they come up.
Nothing is more damaging then pretending like nothing happened.
Your relationship with your readers is just like any other relationship in life, so don’t take advantage of the fact they trust you enough to read you.
So if you were put off before, I want to take this as the opportunity to say:
Remember to re-establish your values.
Moving forward, I promise to innovate, lead by example, and push the limits of what conventional wisdom says online marketing is supposed to be.
I will challenge the norm, and expect nothing but excellence from myself and those who read me.
I will be what you need me to be, and will be there when you need it most.
I promise to write stuff that challenges the norm, bucks the system, and gets you to think.
I will call things for what they are, not as we’d like them to be. I will use my words to move you to do incredible feats, and encourage you to transcend what everyone expects from someone in your position.
Now how’s that for transparency?