If you’re coming here from somewhere else please, start from Why your site sucks (part 1). We’re just getting to the fun stuff now, so get to the back of the line and wait your damn turn. Now you have lots of notes and index cards and design documents, you have an idea of your ,
Information Architecture
(warning: this is an older series of articles from a previous blog in my younger days. I was a little more abrasive then, but still… it got the point across) Let’s face it. Your website is terrible. You’ve been losing visitors and don’t know why. We’ll explore the things you missed so your site will suck a


