You are not the same person at the office that you are at the bar. Likewise you are not the same person on Linkedin as you are on Twitter. We show different faces to different people depending on the context of our meetings. So why then when we try to entice people coming from entirely
Landing Pages
How do you use your 404 page? It’s not a question that many site owners ask themselves. And if they do, it gets put into the “I’ll get to it later category” (and never gets done) But this isn’t going to be your typical “roundup of 404 pages” posts, click the link if you want
When someone subscribes to your email list, where do you send them? Does the page look something like this? If you’re nodding your head yes right now, we need to talk. The “Thank You” page is one of most common missed opportunities to establish a building a long term relationship with your reader. Think about it…
The internet can be an incredibly impersonal place. With all of the socialization that goes on online, 99% of all content we interact with is still text and images. While text and copy is a wonderful tool for persuasion, it still is not very personal. Yet we hear all of the time that in order
