Facebook will be unrolling some pretty major changes to its Pages platform, and in this video I’ll go over what those changes will be.
If you have any questions, or if I missed something please let me know in the comments below.
Without any further ado, let’s talk about the changes.
1. Showcase your latest Photos.
Much like the recent Change to the Facebook Profile, this Page update will automatically display the last 5 photos that the Page admin either uploaded or has been tagged in.
It does not include photos that were uploaded by fans, so no need to worry about fans spamming you with inappropriate photos.
Also, uploaded photos will be a jumbled mess, because the new format shows a the last 5 thumbnails. Use a service like Profile Maker to create a banner for your Page’s Photo section.
2. Left hand navigation.
Tabs are out, left hand nav is in.
No worries though, you still have a default landing pages. Which was a feature many Page admins thought would be missing when a Facebook developer prematurely hit the “launch” button a few months back, and this layout was shown while still in development.
3. Top Posts
Gone are the days of you looking like a fool on your own Page. Facebook is now showing only top posts to viewers of the Wall! This means the most recent posts with the most feedback will be shown first, and all the junk posts will not be displayed.
There are also two filters (instead of three) that allow you to show posts by everyone, or posts only by the Page.
4. Use Facebook as your Page
Probably the most significant and most called for feature Page admins have been waiting for!
- Get notifications when a fan comments on your update!
- “Like” other Pages and have a “Page ONLY” News Feed (great for spying on competitors)
- Feature other Pages on your Page
- Comment on other Pages as your Page (great for b2b networking!)
Not horribly significant, but the settings button has been placed in a more user friendly position on the top right hand side of the page.
A few new features have been added to settings as well.
First you can get email notifications for any and all activity that happens on your Page
You also can choose to comment on your Page as yourself (through your own profile) or as a Page
A “Moderation Blocklist” has been added as well. Facebook says “You can add comma-separated keywords to the “Moderation Blocklist”. When users include blacklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam.”
Family friendly brands may also be happy to know that a profanity filter has been added to make sure that bad words won’t get through.
Now that all of these changes are in place…
Facebook will likely be viewed as a more serious contender in the B2B networking space.
Giving administrators the ability to “like” other Pages and comment on behalf of the brand, we may see more partnerships and alliances formed, and joint efforts between different Pages.
What do you think? Could this put LinkedIn in danger?