Does your marketing have any semblance of humanity? If you want to keep it that way, you should avoid the American Marketing Association’s definition for marketing. They say the definition for marketing is, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for s, clients, partners, and society at
Online Marketing
Two days ago, I published an article that stated 81% of people who took the 2007 Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey couldn’t recall a single product launch from the Top 50 products list. And while that number for 2007 is true, someone was kind enough to point me in the direction of the
There is a lot of angst in the online marketing world. If you believe the path to success is paved by creating volumes of free content, spending countless hours promotion, and hoping eventually a percentage of those who read you will buy, I would like to spend the next few minutes and help free you
In the first of this new interview series, I talk to Melissa Dinwiddie of The Thriving Artists Project and explore how she’s teaching artists how to start creating multiple income streams off their art. It may or may not come as a surprise but the first step to becoming a “thriving” artist is to actually switch
Make no mistake about it, we’re in a war you and I. Even if we are not direct competitor’s and there are no hard lines in the sand, our war over the most precious resource available: People’s Attention. In a sea of a hundred of million people, it’s easy to believe the fastest way to win attention is to
This past Friday, a post in the Third Tribe forums caught my attention. Stanford Smith of PushingSocial.com encouraged people to start overcoming fears and write their Boogy man post. Stanford says: Although you may not want to admit it there is something that scares you. It has tremendous power over you and effects every part
Much like martial arts, online marketing takes many forms. Because there are so many different forms, each requiring it’s own set of skills, it would only make sense to call them disciplines. Some choose to master one discipline, others choose to study many. And just like with martial arts, there are many more who pretend
