“Throw it at the wall and see what sticks.” …Not how you develop a strategy. Yet, the number of businesses and individuals employing this technique is heartbreaking. On any given day, businesses haphazardly post articles, respond to comments on Twitter, and “curate” content to their Facebook Page.
Does your marketing have any semblance of humanity? If you want to keep it that way, you should avoid the American Marketing Association’s definition for marketing. They say the definition for marketing is, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for s, clients, partners, and society at […]
Why do we over complicate things? Like everyone else, I’ve been trying to break through the glass ceiling, but for some reason there’s the chain pulling me back. I can see where I want to be, but it’s just out of reach. I’ve been contemplating this for the past few days weeks, and I think I may have […]
At the core of your very being, at the center of your soul, is the thing that drives you to do everything you do. Do you know what it is? What feels like a long time ago now, I wrote an article about the secret to online marketing strategy that argued if you know your purpose for online […]