That’s it. It’s over. The guest posts went live, emails sent out, Subscribers gained, subscribers lost. Lessons learned. We didn’t crowdfund the full $100,000 we were looking for, but I believe what we gained is more valuable.
“Throw it at the wall and see what sticks.” …Not how you develop a strategy. Yet, the number of businesses and individuals employing this technique is heartbreaking. On any given day, businesses haphazardly post articles, respond to comments on Twitter, and “curate” content to their Facebook Page.
Do you work with clients? If so, tell me if this sounds familiar… You work with a single client for a while and you realize you need more money. The problem is, you haven’t raised your prices for quite some time, so asking for more money is a very difficult conversation to approach. If you’d rather […]
Does your marketing have any semblance of humanity? If you want to keep it that way, you should avoid the American Marketing Association’s definition for marketing. They say the definition for marketing is, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for s, clients, partners, and society at […]
Put the right service in front of the right people, they won’t just buy more. They’ll spend more. Here’s an example: The other day, my fiancÃ©e and I were driving to my future in-law’s house when we passed a laundromat across the street from my old apartment. You should know right now, I HATE doing laundry. Can’t stand it, […]