I want to start this post by saying that this past week has been the most incredible week for my business ever. Much of the success can be attributed to what I’m about to share with you, and I want to publicly say THANK YOU to my fiancee Megan for creating this outline of my […]
Is it really a matter of Knowing, Trusting, and Liking? Or is it a matter of want, need, desire or convenience? Realistically the principal of Know, Trust, and Like applies to a relatively small amount of industries. Surely it applies to those of us who are in information brokering. But what about other products? Do […]
When you ask most “marketing experts” to define the basics, you’re likely to get some variation of the following: Define the target markets. Know where they are online. Define your offer. Get them to know, trust, and like you. Measure results. While this method has worked for years, it’s arrangement is pretty old school.
So what are marketing strategy basics? After writing the article on Monday about getting back to basics, it made me wonder how other people within the online marketing community defined “basics” As I expected, when I posed this question to multiple communities, I got a wide array of how other marketers defined “the basics”
Why do we over complicate things? Like everyone else, I’ve been trying to break through the glass ceiling, but for some reason there’s the chain pulling me back. I can see where I want to be, but it’s just out of reach. I’ve been contemplating this for the past few days weeks, and I think I may have […]