Put the right service in front of the right people, they won’t just buy more. They’ll spend more. Here’s an example: The other day, my fiancÃ©e and I were driving to my future in-law’s house when we passed a laundromat across the street from my old apartment. You should know right now, I HATE doing laundry. Can’t stand it, […]
When you ask most “marketing experts” to define the basics, you’re likely to get some variation of the following: Define the target markets. Know where they are online. Define your offer. Get them to know, trust, and like you. Measure results. While this method has worked for years, it’s arrangement is pretty old school.
People’s retention for new products is at an all time low, according to the 2007 Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey. The report stated that 81% of participants who took the survey could not recall one of the Top 50 products from the year prior. This number was at an all time high […]
Meet Heather Claus, @365daysofstyle. She is the mastermind of the 365 days of everything brand. She’s been preparing the launches of 21 different websites that cover a wide range of topics from starting businesses to growing things. Each website has encouraged the growth of little communities and offers very valuable resources to each. She is a […]
Every week I participate in a mastermind group, where 5 or 6 individuals get together and talk about the ups and downs of running their own business online. Over the past few weeks, one of the members of the group, Dilan and I have been staying on the call after the weekly session is over […]