Tommy Walker

Online Marketing Strategist

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What my dirty laundry can teach you about marketing.

June 7, 2011 by Tommy

What my dirty laundry can teach you about marketing.

Put the right service in front of the right people, they won’t just buy more. They’ll spend more. Here’s an example: The other day, my fiancée and I were driving to my future in-law’s house when we passed a laundromat across the street from my old apartment. You should know right now, I HATE doing laundry. Can’t stand it, […]

Filed Under: Target Marketing - Effective Strategies For Identifying Ideal Buyers Tagged With: exceptional content, Facebook Ads, Facebook places, inspiration, laundromat, Laundry, Target Marketing - Effective Strategies For Identifying Ideal Buyers

I didn’t define the target markets, the target markets defined me.

April 1, 2011 by Tommy

When you ask most “marketing experts” to define the basics, you’re likely to get some variation of the following: Define the target markets. Know where they are online. Define your offer. Get them to know, trust, and like you. Measure results. While this method has worked for years, it’s arrangement is pretty old school.

Filed Under: Target Marketing - Effective Strategies For Identifying Ideal Buyers Tagged With: exceptional content, target markets, targeted marketing

People's retention for Product Launches is at an all time low. Product launches are not a sustainable business.

March 8, 2011 by Tommy

People's retention for Product Launches is at an all time low. Product launches are not a sustainable business.

People’s retention for new products is at an all time low, according to the 2007 Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey. The report stated that 81% of participants who took the survey could not recall one of the Top 50 products from the year prior. This number was at an all time high […]

Filed Under: Target Marketing - Effective Strategies For Identifying Ideal Buyers Tagged With: internet marketing, launch, launch product, marketing, new product, new product launch, online marketers, online products, product, product launch, product launches, retention, schneider associates

How to take charge of your unruly business idea.

October 1, 2010 by Tommy

How to take charge of your unruly business idea.

Meet Heather Claus, @365daysofstyle. She is the mastermind of the 365 days of everything brand. She’s been preparing the launches of 21 different websites that cover a wide range of topics from starting businesses to growing things. Each website has encouraged the growth of little communities and offers very valuable resources to each. She is a […]

Filed Under: Target Marketing - Effective Strategies For Identifying Ideal Buyers Tagged With: claus, fry pans, heather, heather claus, ideas, social history, start business, take charge, tell, unruly, working: people talk about what they do all day and how they feel about what they do

On building your strategic network

August 23, 2010 by Tommy

On building your strategic network

Every week I participate in a mastermind group, where 5 or 6 individuals get together and talk about the ups and downs of running their own business online. Over the past few weeks, one of the members of the group, Dilan and I have been staying on the call after the weekly session is over […]

Filed Under: Target Marketing - Effective Strategies For Identifying Ideal Buyers Tagged With: consulting services, dilan, human interest, mastermind, people, personal branding, personal selling, strategic network, youtube

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