Last week, Elie Kochman asked what are some of the steps he could take to improve his personal brand. While there were a handful of suggestions that were very specific, it boiled down taking a minimalist approach.
This week, I asked the members of my Facebook community if they had a question about online marketing they need answered.
Dorian Howard of Milk and Honey Shoes responded enthusiastically:
It’s pretty well known by now that if you want to stand a chance you need to be optimizing your site for Google.
Which is why I thought this was a great question that should absolutely be addressed.
SEO is one of the first fields that is associated with online marketing. For this reason, many small business owners are attracted to the idea of having their websites climb the ranks quickly, creating a funnel for incoming for people typing in business related keywords.
And because so many bright eyed business owners are attracted to the ever ambiguous SEO, the SEO industry has quickly become a snake field for slick salesmen to have the ability to talk a good game and run with your money.
A common M.O of the snake oil SEO guy is to first tell you how important it is that you should be optimizing your website for Google, and you should have started like, yesterday.They’ll then describe how they’re going to make your website better by using terminology that is slightly above the average person’s understanding.
At this point, if you’re not familiar with the terminology, you’re not comfortable saying anything, at the risk of sounding ignorant. I mean all the cool kids know what a <H1> tag is… Right?
So to answer your question
Website optimization is the process of making your website more indexable by the search engines to rank higher for a targeted set of keywords. While there are quite a few search engines, most agree that you should be focused on optimizing your website for Google.
Depending on the size of the site, It can be a very lengthy and time consuming process.
A good SEO consultant can be quite pricey, but also isn’t afraid to tell you how and why they’re doing what they’re doing.
To give you an idea, these are the guys that I learned SEO from and about how much they charge for a phone consultation. This is a better reflection of what the time/cost ratio should look like.
My thought is that $900 for a full retrofit of your website too low for the job, but high enough to be a scam. BUYER BEWARE.
But I’ve been wrong before
So I asked Dorian for more details. Specifically what was being offered for the $900. She was trustful enough to forward the email which she received.
The following is addressed with the optimisation:
· Keywords for specific relevant pages based on the research
· Page Title tags
· H1 tags
· XML sitemap correct generation and submission to Google
· Correct meta data for the search engines
· Correct image tags
This will mean Google will see the individual pages of your site and
index them correctly and improve your visibility.
Please note it does not mean you will jump to the top of Google, but
more is getting a foundation of your site on the web correct before
you drive to it with PPC or SEO Campaign.
My first reaction to this was this
I have two thoughts on this. For what’s being offered… it’s not a bad price… but it is a way to open you up to be exploited for ongoing SEO services in the near future. And if this is what is being charged just to retrofit, I can bet it’s going to be a costly ongoing fee.
Pretty much everything being offered here though can all be handled through a combination of Scribe and other WordPress plugins. At the same price, this plugin would do the same work for you for almost 2 years… and not only can you use it going into the future, but also to retrofit some of your old posts (what’s being offered right now)
If you’re interested, I’d be open to offering you the training you need to do it yourself. I’d charge you significantly less because 1.) I know you and 2.) I’m an affiliate of the plugin so I’d have more to gain by getting you to sign up and teach you how to properly use the plugin so that you would keep your subscription…
it’s the whole teaching a man to fish philosophy…
Let me know what you think.Tommy Online Marketing Strategist Tommyisastrategist@gmail.com
Reading it again
Just because all of these things are in place does not necessarily mean that your visibility is improved.
In fact, depending on what keywords this guy is targeting, it might not make a difference at all. Sure you could move from page 80 to 79 of Google, but tell me, when was the last time you went to page 80 of Google?
Unless this guy is going through and retooling all your older content to go after very long-tail keyphrases like:
and he can tell that he’s going to target your keywords towards more low competition/low search keywords, and can explain why that’s actually better for you, as well as determine which links will have a “rel=nofollow” tag and which pages will be blocked by search engines by robots.txt, my thought is that he’s setting you up for disappointment.
So I ask you dear readers… Am I over-reacting? Could this be a good deal? What sort of questions should you ask of an SEO, and how much should a “legit” SEO be charging for on page optimization?
P.S If you’re a woman with a serious shoe addiction, you should check out MilkandHoneyshoes.com. As far as I know, it’s one of the only places online where you can design your own shoes.