We read all of these articles that say Become the Authority, Specialize in a Niche, Be the Expert! But when you’re finished reading these articles, you probably end up thinking to yourself, “self, how the hell are we going to accomplish that?”
Here’s the honest truth…
Analyze all of the factors that have gotten you where you are today.
- What makes you passionate about your field?
- How have you gotten where you are?
- What are your successes?
- Why do you read what you read?
- What contacts have you made within your industry?