You are not the same person at the office that you are at the bar. Likewise you are not the same person on Linkedin as you are on Twitter. We show different faces to different people depending on the context of our meetings. So why then when we try to entice people coming from entirely […]
404 page – Personality not found.
How do you use your 404 page? It’s not a question that many site owners ask themselves. And if they do, it gets put into the “I’ll get to it later category” (and never gets done) But this isn’t going to be your typical “roundup of 404 pages” posts. No instead, I want to show […]
“Thank you for subscribing” (to another missed opportunity)
When someone subscribes to your email list, where do you send them? Does the page look something like this? If you’re nodding your head yes right now, we need to talk. The “Thank You” page is one of most common missed opportunities in blogging. Think about it… When someone gives you their email address, it’s a […]
Start Here – the two most important words in blogging.
The internet can be an incredibly impersonal place. With all of the socialization that goes on online, 99% of all content we interact with is still text and images. While text and copy is a wonderful tool for persuasion, it still is not very personal. Yet we hear all of the time that in order […]
A Surefire way for a Great Social Media Strategy to Fail.
You’ve done the Ppc Keyword research to supercharge your social media strategy, developed a brand character, have even had success blogging in a way that builds buzz. Yet whenever you try to get people to make the sale, the whole reason you developed your social media strategy in the first place, it just isn’t happening, and […]