“Throw it at the wall and see what sticks.” …Not how you develop a strategy. Yet, the number of businesses and individuals employing this technique is heartbreaking. On any given day, businesses haphazardly post articles, respond to comments on Twitter, and “curate” content to their Facebook Page.
Do you feel safe? What if I told you that the information you put into your online profiles gives marketers the code to communicating with you? Does this seem scary? Depending on the marketer, the information that is in your profile will either make all the difference in the world. Or absolutely none at all. […]
Just listened to a webcast by Hubspot that got 60 of the most influential minds in online marketing together like: Johnny B. Truant, Mitch Joel, Brian Clark, Gary Vaynerchuk, Amber Naslund, Julien Smith, and Brian Solis. Some really neat stuff here! Here are the bullet points of what everyone said.
to create an persona that embodies what the brand represents Recently I stumbled upon a conversation between Jeff Esposito (@jeffespo) and Keith Trivitt (@keithtrivitt) about the State of Brand Marketing in 2010. A point Jeff makes early in the conversation stuck out to me: A brand is a living and breathing symbol of a company. It […]
You’ve done the Ppc Keyword research to supercharge your social media strategy, developed a brand character, have even had success blogging in a way that builds buzz. Yet whenever you try to get people to make the sale, the whole reason you developed your social media strategy in the first place, it just isn’t happening, and […]