I want to start this post by saying that this past week has been the most incredible week for my business ever. Much of the success can be attributed to what I’m about to share with you, and I want to publicly say THANK YOU to my fiancee Megan for creating this outline of my marketing
Marketing Strategy – The glue that binds it all together
The Art and Science of Internet Marketing
The single most important guiding principal to any successful Internet marketing strategy is that content must be useful to it’s target market. If content isn’t useful in some way, even if it’s just to get a few laughs, the best strategy won’t help.
Useful content breathes life into purchasing decisions. It drives actions and influences people to share with others. Useful content is the lifeblood of the internet.
This critical element must be understood. Without useful content, there is no Internet marketing.
Internet marketing isn’t just social media, Seo, or any of the other internet marketing terms you might come across in your research. These are only vehicles designed to deliver content.
Of the many disciplines in the study of internet marketing, one is no more powerful or important than the other.
A well written pay per click ad pointing to a poorly designed landing page is destined to fail and it is not the fault of either the writer or the designer. Likewise, a beautiful website with mediocre social media branding will not nurture the thriving community it presents itself as worthy of having.
The art is in finding balance between the elements that compose the web presence.
Is it really a matter of Knowing, Trusting, and Liking? Or is it a matter of want, need, desire or convenience? Realistically the principal of Know, Trust, and Like applies to a relatively small amount of industries. Surely it applies to those of us who are in information brokering. But what about other products? Do
So what are marketing strategy basics? After writing the article on Monday about getting back to basics, it made me wonder how other people within the online marketing community defined “basics” As I expected, when I posed this question to multiple communities, I got a wide array of how other marketers defined “the basics”
Why do we over complicate things? Like everyone else, I’ve been trying to break through the glass ceiling, but for some reason there’s the chain pulling me back. I can see where I want to be, but it’s just out of reach. I’ve been contemplating this for the past few days weeks, and I think I may have
Does the picture to the left look confusing? If it does, hopefully by the time you’re done reading this article it should all make sense. So often when marketers are creating their online marketing strategy, they focus on the individual platforms and their functions. In a way this is good, if you have multiple people
Why do you want to use the Internet to market your business? Do you want more brand recognition? (fame) Are you looking to increase your bottom line? (fortune) Is it the most viable way to support your cause? (philanthropy) Do you want to interact with your s to find out what they’re really like? (social
