I have a confession.
When it comes to site design… I haven’t been taking my own advice.
The calls to action aren’t very clear (you still haven’t signed up for the email list yet have you?)
My buttons suck (bet you can’t find them)
Sure. I have excuses reasons… I don’t know code… or have the time to learn.
But that’s besides the point. I want to be taken seriously. I want my blog to be a serious contender. I want to be influential to hundreds of thousands of people. I want to bring more people into Third Tribe. I want to share the benefits of the best SEO plugins ever created, Scribe.
And If that’s the goal, I very well can’t go about building my business only half practicing what I preach.
So instead I’m taking my own advice, and pay a designer to help me create a site that is visually in line with how I would like you to perceive me.
It’s important that I share this with you.
I believe that a big part of the secret to lasting success online is to have a design that reflects and grows with the personality of the site.
I believe that a website can take a lot of the work out of selling, simply by framing calls to action in a way that is intuitive to it’s users.
So I set out and did a considerable amount of research to find a designer that could help me realize these goals.
And while I don’t remember how I found him, I have decided to work with Andrew Norcross. Andrew and I share similar views on what a website should and shouldn’t be.
It’s important that you know the decision to work with Andrew was an easy one.
Finding someone that I was comfortable working with was not.
There were several people that I considered working with, but none got what I was looking for the way Andrew did.
Learning about how each other works, I’m confident Andrew will create a site that reflects my personality and help achieve my goals.
He made the choice very easy, because he listened to what I needed. He didn’t try to sell me his version of what I needed. And to me, that’s the sign of a true professional.
You should also know that to really pull off this redesign, Andrew and I are working together, he’s not working for me.
I have to know why my business is online. On my end, I have to prioritize my pages. I have to know what content I want to have front and center.
I’m not just paying Andrew to read my mind and hoping he comes out with something I like.
And that’s the take away here.
Just because you’re paying another person to do work doesn’t mean they can be expected to do everything.
The internet has really challenged the way people do business together. It requires synergy, it demands communication. Just because one person is paying another person doesn’t mean that anyone has more or less power or control. The decision was informed not rushed. And before a single line of code will be written, we will both have a very clear understanding of what the final outcome will be.
So now I’m asking you. After all you use this site way more than I do… what content would you like to see featured? What would you like to have easier access to?
What can be done to improve on the experience of this site?