“Throw it at the wall and see what sticks.” …Not how you develop a strategy. Yet, the number of businesses and individuals employing this technique is heartbreaking. On any given day, businesses haphazardly post articles, respond to comments on Twitter, and “curate” content to their Facebook Page.
On Monday, I asked your advice on the Duality of online presence. The article quickly became the most commented on article on this site. I was blown away by the amount of feedback it received. I’m not sure if it was the subject matter, or my honesty about the struggle of “character vs authenticity”, but something about […]
Lately I’ve been struggling with something and I wanted to share it with you. I’d really like your thoughts on this. I believe very strongly in designing a brand character that will be useful to your target market at all times. I know, and I teach, that by analyzing profile interests, likes and dislikes, media […]
(warning: this is an older series of articles from a previous blog in my younger days. I was a little more abrasive then, but still… it got the point across) Let’s face it. Your website is terrible. You’ve been losing visitors and don’t know why. We’ll explore the things you missed so your site will suck a […]
If you’re looking around for social media tips, three phrases will pop up a lot: Provide value, Be Authentic and Be Engaging. The problem with these phrases if you’re new to using social media to make money is they appear separate. The product/service will Provide Value and the “We care about our s…blah blah blah” is how […]