Do you know the definition of insanity? “Doing the same thing over and over again and expecting different results.” Albert Einstein Funny isn’t it? It’s funny because you’re blogging regularly thinking it will make you more money. You read posts that say something to the extent of “How to make money on ______” You buy […]
Put the right service in front of the right people, they won’t just buy more. They’ll spend more. Here’s an example: The other day, my fiancÃ©e and I were driving to my future in-law’s house when we passed a laundromat across the street from my old apartment. You should know right now, I HATE doing laundry. Can’t stand it, […]
It couldn’t possibly be so, could it? Forget what you think you know. These businesses have dramatically altered the flow of time and space. Leaving us standing at the edge of a paradigm nobody fully comprehends. Future historians will say with understated simplicity, “Companies delivering very personalized experiences en masse, marked the beginning of the end […]
Don’t want to be yourself? Sometimes being yourself is just too damn stressful. “You” can frequently get in the way of being useful when you run multiple websites, or communicate on behalf of clients. So I’m going to give you permission to not be yourself in your marketing communications. That’s right. Not be yourself.
Facebook’s Advertising platform is virtually unparalleled in the paid ads world. Search engine ad platforms target potential users based on what they are searching. However, Facebook’s advertising platform shows its users ads for products they are very likely to need or want. Facebook gives the ability to “hyper-target” ads to be displayed to very specific […]