Lately I’ve been struggling with something and I wanted to share it with you. I’d really like your thoughts on this. I believe very strongly in designing a brand character that will be useful to your target market at all times. I know, and I teach, that by analyzing profile interests, likes and dislikes, media […]
How to: Be Useful
If you’re looking around for social media tips, three phrases will pop up a lot: Provide value, Be Authentic and Be Engaging. The problem with these phrases if you’re new to using social media to make money is they appear separate. The product/service will Provide Value and the “We care about our s…blah blah blah” is how […]