Tommy Walker

Online Marketing Strategist

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Duality: Designing a character vs. Being authentic

September 13, 2010 by Tommy

Duality: Designing a character vs. Being authentic

Lately I’ve been struggling with something and I wanted to share it with you. I’d really like your thoughts on this. I believe very strongly in designing a brand character that will be useful to your target market at all times. I know, and I teach, that by analyzing profile interests, likes and dislikes, media […]

Filed Under: Content Marketing - The Art Of Developing Content They Can't Resist Tagged With: conversation, designing a, duality, interact, media consumption, roads maps, target market, targets

How to: Be Useful

June 29, 2010 by Tommy

How to: Be Useful

If you’re  looking around for social media tips, three phrases will  pop up a lot: Provide value,  Be Authentic and Be Engaging. The problem with these phrases if you’re new to using social media to make money is they appear separate. The product/service will Provide Value and the “We care about our s…blah blah blah” is how […]

Filed Under: Target Marketing - Effective Strategies For Identifying Ideal Buyers Tagged With: comfortable, communication, communication design, How to be useful, marketing, people, target market, Target Marketing - Effective Strategies For Identifying Ideal Buyers, targeted marketing, targets, useful