It used to be that words had a cost associated with their production.
Ink, paper, a typewriter; all tools necessary to bring the ideas inside your head out into the real world, legibly enough for everyone to read and understand.
This meant that mistakes had a tangible cost. More importantly, you needed to choose your words carefully and commit to them before they were ever printed to the page.
Writers would hand-write countless drafts, milling over every word making sure it conveyed the exact message and evoked the mood necessary to make the reader feel something.
Today, words are cheap, and we treat them as such.
We call the mildly amusing “AMAZING” and the counterintuitive “SHOCKING” and wonder why everyone has lost interest.
Stand at the shore of an ocean and revel at just how small you are. Imagine all of the life that ocean contains, how many lives it’s taken, and what it must have felt like to be the first person to fight their way across it and live to tell the story.
That is epic.
A 2,000 word article that tells people what they already know, is not.
Even though words are cheap to produce, there is still a cost. Those who don’t respect how powerful a weapon words can be, will find out just how high that price is.
Remember that the next time your fingers touch the keys.