The Perfect Landing Page

• Sales Letter Templates

• Copywriting Assistant

• Perfect
  Landing Pages

If you’re on this page, it’s probably safe to assume you’re looking for the perfect sales copy for your landing page.

No doubt, at one point or another that little blinking cursor has mocked you. With every flicker it reminds you that it is no easy task writing a compelling landing page.

It taunts you, teases you, and with every second that you stare blankly into the screen tells you one lie after another, “You’re no copywriter.” “You have no business writing sales pages.” “This is never going to work.”

Blink.
Blink.
Blink.

Writing sales letters is intimidating.

I know this, because I’ve been there. What am I talking about? I’m still there, I just have a few more resources at my disposal now than I did before.

Now, if I can be perfectly honest with you, I’ve always been one of those consultants that’s done a really good job selling for other people, but have had a terrible go at marketing myself.

I’m Tommy Walker, host of Inside The Mind, a show about online marketing strategy.

My problem is, I never know what to say. As far as I know, There’s no perfect sales letter template that describes me, or what I sell.

Or at least that’s what I thought.

Copywriting templates that work.

I hate to break it to you, but there is no such thing as perfect sales page copy.

Sure, some copy is better than others, but if there was such thing as perfect copy, everyone would use it, every sales page would convert at 120%, and we’d all be rich and famous.

Instead we’re left with 3 viable options

1. Hire a professional copywriter (Industry Standard $1,500 – $5,000+)

2. Spend valuable money and time earning a copywriting education (A bachelor’s in copywriting can cost as much as $71,000+ )

3. Use Copywriting templates found in Premise by Copyblogger Media ($165)

I don’t know about you, but to me Option 3 sounds pretty good, and if I’m being perfectly honest with you, I’m using one of those templates right now.

In fact, the section I’m on “What I’ve Got For You” says this…

With Premise, the copywriting templates walk you through step by step of the copywriting process for the different types of landing pages you might be creating.

For a sales page, the structure looks like this:

A Compelling Headline Is Crucial for a Sales Page

Add a strong subhead to amplify your promise and drive the reader down into your opening

Remember: the job of the headline is to get the reader to read the next line. The job of the second header is to get your reader to read the first line of your opening.

Identify the connection between you and the buyer

What I’ve got for you

Testimonial

Pull out a particularly juicy benefit

Select one benefit you think will nudge the reader off the fence and into becoming a buyer. Describe that benefit here.

Testimonial

PART ONE OF THE OFFER

Description

• Fascinating Bullet
• Fascinating Bullet
• Fascinating Bullet

PART TWO OF THE OFFER

Description

• Fascinating Bullet
• Fascinating Bullet
• Fascinating Bullet

Objections

Testimonial

Call to action

Risk reversal

Testimonial

Without this, I’d be sunk. I’d just ramble on and on, without having any focus through my copy (sound familiar?)

The benefit here is that you have a time tested structure to help guide you when you write your landing pages every. single. time.

Premise also has Google Website Optimizer baked right into it, so if you’re writing your sales copy using one of these templates as a guideline, you can test individual sections against each other to find the best fit for your landing page.

Landing Page Assistant

(it’s like having the staff of Copyblogger looking over your shoulder, ready to help, every step of the way)

In case you get stuck when writing your landing pages, the landing page assistant is there to help you through each section.

Here are just a few of the tutorials the landing page assistant has to offer:

I can’t tell you how many times this has helped me out when I didn’t know what to say next.

It’s seriously like having the Copyblogger team there, helping you out every step of the way.

Additional Benefits of Using Premise

As if the copywriting templates and landing page assistant aren’t enough, there are also exclusive seminars that tackle the big issues with writing landing page copy, with some of the most respected names in the industry.

Some of those seminars include:

“Writing sales pages has never been my favourite activity, but Premise definitely makes it more fun. Which means I’m likely to spend more time tweaking and improving (and measuring) which can only be a good thing.”

Mark McGuiness -Lateral Action

Perfect Landing Page Templates

Of course, copywriting is only half of the online sales pages experience.

The other half is design, and Premise really excels in this area as well.

With an intuitive interface, you have full control over every aspect of your landing page’s design without ever having to know a lick of code.

Here’s a look at the design interface:

With Premise you get full control over the following areas:

Global Styles – This box sets the global fonts, font colors, font size and line height for all landing pages you create. This is a great “set it and forget it” function, and you can change these details within each individual page anytime.

Global Links – Controls the way your links look across all of your landing pages. Simply click the color numbers or dropdown menu to change the appearance of your links. Like styles above, these settings can be overwritten on each individual page you create.

Wrap (content area) – This box controls the look and feel of the content area (where your headlines and content will appear) of your pages. Based on the goals and functions of your individual landing pages, you can alter the background, margins, padding, border (or none), and shadowing.

Header – This is the place for your branding, the very top spot of your landing pages. Customize the height, width and background color of your headers for every page, based on the size of your header images or text.

Header Tagline – Like the header above, this box gives you laser-focused control over the look of your taglines (appearing directly under the header) globally.

Main Headline Area - If your headline doesn’t capture your reader’s attention, they won’t continue reading your page. Here you’ll find the elements to make your headlines (and subtitles) pop with color, size and placement.

Pricing – Tables of information can be a bit tricky to manipulate — no more. Point and click to create a beautiful pricing table that cleanly displays your numbers.

Blockquotes – Use blockquotes for, well, quotes, or to highlight certain text on your page. Determine the font, font color and background in this box.

Notice Box – The notice box is the true “killer app” for calling attention to important content. Use it for testimonials, limited-time offers, etc. Like the blockquotes controls above, just click to change the background color and font styles.

In-Page Headlines – You want to break up the content of your landing page to improve readability and give your potential customer a taste of what’s coming in the next paragraphs. With the In-Page Headlines box, you can determine the exact look of these headlines, as well as controlling each of your different header styles.

Footer – The footer (text appearing at the very bottom of your page) is the great under-used section of many websites and landing pages. Make it count!

Input Boxes – These are the inputs for forms where your customers will type in their information (name, email, etc).

Submit Buttons – Make sure your submit buttons are seen and understood, if people don’t submit their information to you, nothing happens. For tips on what makes a great submit button, see our copywriting tutorials.

Content Scroller- The content scroller is an amazing little function that saves a lot of clicking and page real estate. With a simple click of a button, your customers can scroll through paragraphs of information without leaving your main landing page. Control the look of every part of your scroller from this box.

Video – The Video Holder creates a nice frame for your video that allows you to include background color, text and bordering.

Opt In – One of the most valuable functions on any landing page. In this box you’ll find you have absolute control over the look and feel of your opt-in boxes. Create a container for your forms, borders, and font styles, it’s all here.

With Premise, you can create as many templates as you’d like, and membership includes access to a wide array of pre designed templates right out of the box.

“If you don’t know code (HTML and CSS), this is a great, efficient way to create landing pages quick. If you do know code, it’s still a great way to create landing pages because many of code intensive processes are automated. I paid considerably more for my custom landing pages from the developer. Premise is actually a great value if you don’t want to spend hundreds of dollars on your own landing pages.”

 

Derek Halpern -SocialTriggers.com

 Premade Graphics Library

Premise also includes access to a graphics library with over 1,100 professionally designed, royalty free graphics so you can have beautiful calls to action every time.

Here’s just a sample of what you can expect from the Graphics Library:

Buy Premise Now

Seriously, this is by far one of the most useful tools you could have in your toolbox. Everything you need to write and design effective landing pages is all right here. And that doesn’t even scratch the surface of everything Premise can do.

With a one time payment of $165 it’s a no brainer.

If for any reason you’re not fully satisfied with Premise within 30 days, simply fill out the contact form in the clearly marked “Help” section of the member’s area for a full refund of your purchase price.

P.s

Premise, simply put, is hands down is simply the best landing page copywriting software available on the market.

Not only does it allow you to easily create beautiful landing pages, you get step by step copywriting tutorials from some of the most successful people in the industry.

And if all this isn’t enough, Premise 2.0 allows you to easily create membership sites, set up recurring payments, automatically drip feed content, securely sell digital downloads, and create private forums all within your existing website. No specialized themes required.

For the one time cost of $165 and a 30 day money back guarantee, you have nothing to lose.