I’ve been holed up in a cave for weeks crafting an e-book guide called, “Hack the Social Network: The Most Useful Guide to Jump Start Marketing Your Business On Facebook.” I started writing this guide as a resource for fellow marketers, but I soon realized there are more people out there , outside of my immediate network, who need this information too. It’s the kind of guide I wish I had had available when I first started advertising on Facebook, back when I had no idea what I was doing, or how far it could take my client’s business. Having gained experience in the field, having seen the huge potential that Facebook’s ad platform offers, I couldn’t wait to flesh out this e-book and make it available to anyone who is trying to, or considering trying to, craft a Facebook presence for their company.
I’m really excited about, “Hack the Social Network.” I truly believe the level of detail in this guide can change your feelings about Facebook advertising forever. And because it’s potentially the most useful Facebook marketing guide ever and it’s finally done.
I’m giving away. Ten people will be drawn at random to win a copy of, “Hack the Social Network: The Most Useful Guide to Jump Start Marketing Your Business On Facebook,” plus a one-hour in-depth consultation session with me, where you and I can address any issues or concerns you’ve come across in your forays into Facebook marketing.
I want to know what plagues you when it comes to Facebook marketing. So, to win a copy of “Hack the Social Network” and a one-hour consultation session with me, send out a tweet expressing your #1 issue with marketing on Facebook and use the hashtag # hackthesocialnetwork. OR you can leave a similar comment on My Facebook Page.
But don’t go anywhere just yet!
Some of you have been asking me why I think Facebook is necessary for marketing your business online.
In my experience, the most important piece is that when used correctly, Facebook can provide psychographic information about your ideal s. Until now, that kind of information has been largely unavailable to marketers. Knowing your ‘s emotional triggers allows you to communicate more effectively and gives you a serious advantage in earning their trust. Trust leads to referrals and in my book, a good referral always beats a cold lead.
There’s also the fact at this point, people are lingering on Facebook longer than any other site. The average American spends more time on Facebook than anywhere else, meaning they likely prefer to be entertained by, communicate with, and learn from a Facebook page than by going somewhere offsite. And that means that a brand’s Facebook Page is the best of both worlds in allowing users to access your brand’s community and information without leaving their favorite site.
The final point – and then I’ll let you go – is the astronomical potential for exposure on Facebook. Every single time someone comments on your page’s updates, the comment appears on the wall tab of their profile page. Furthermore, if you’ve encouraged people to comment on your wall and not on a status update, that comment appears in all of their friend’s News Feeds, which can expose your page to hundreds of users at a time. I consider that free advertising.
What does all this mean? From what I’ve seen, having a core of people who interact with you on a regular basis creates a built in audience who will do whatever you ask, simply because they trust you. My first client (the one who went from 0 to 23k) has seen a minimum of 30% in their sales during events they hold only once a year. Another one of my clients just re-opened their store for the season and doubled their opening day sales this year compared to last year. And Facebook was the only thing either of these clients had done differently.
If you’re not one of the 10 winners, don’t worry, when my cave right now creating a video series that will show you EXACT method I used to create my first series of ads that brought my client from 0-23,000 fans in just one month.
So be on the look out for some really high quality information coming soon!
I look forward to seeing your tweets and comments.