Why do you hate Facebook so much?

Not an informational post. Just  something I’d really like your feed back on.

I’ve noticed in the internet marketing world, there are three camps when it comes to using Facebook to promote your business.

  • Those who don’t understand it.
  • Those who love it.
  • Those who hate it.

I’m curious to know if your business is on Facebook yet? If so what are you doing to drive to your page, and getting people to interact with you?

If you’re not on Facebook, what questions would you want answered to make you more comfortable with having your business on Facebook?

Leave your thoughts about Facebook in the comments below, and I’ll be sure to respond as quickly as possible!

{ 12 comments… read them below or add one }

Melissa Dinwiddie September 22, 2010 at 12:11 am

Hey Tommy,

I have a page-formerly-known-as-a-fan-page, but I’m in the “don’t know what to do with it” camp. My personal page is working okay, but I haven’t put the same energy into my business page, and it just sits there, with a tiny group of “likers.” Meh.

(Plus I’ll admit to kinda hating that a lot of people are now using FB as their exclusive mode of announcing/inviting to events. I’m not glued to my FB account, nor do I want to be, so I miss a lot…)

Looking forward to seeing what you come up with!

Reply

Shane September 22, 2010 at 3:47 am

Hi Tommy.

Well, for me I have mixed feelings about Facebook. Yes, I know that there are 500 million users. But I ask what those people are doing there and their intent for being there. Then I ask if it makes sense for ME to be there – in other words, are they looking for my services or are they there to just have fun with their friends/family.

On the other hand, it’s a group of people hanging out and that makes up a market. So in the traditional sense, I should want to be there and show off my “goods” in case they are interested.

I don’t hate facebook as much as I feel that sometimes those of us in the Internet industry see a large group of people and feel the need to be there too and sell our services….and I just wonder if there are other, more productive, things I could be doing.

But I could be completely off base and missing a huge opportunity too!

Reply

Kev Kaye September 22, 2010 at 9:11 am

Sup Tommy,

I would put my self in the “love it” category with a “haven’t got there yet” footnote. To me Facebook seems like something that can extend your social media presence, not sustain the whole thing. If there is a solid foundation of content built, building a facebook page becomes much easier. I’m on that path.

From the people I’ve talked to, the ones that have no content, say they don’t “get” Facebook, or they hate it outright. In my opinion, they’re just not there yet.

Reply

Anonymous September 22, 2010 at 12:54 pm

Tommy,

I work with a number of clients who have Facebook pages. Some are very engaged communities, while others are a bit more passive. The most engaged page has 3500 fans and we routinely get 20-30 responses to our page updates. We try to balance a mix of helpful resources/articles with fun facts, quotes, and questions designed to up engagement. We also share our own blog posts and e-newsletters. This approach works well for us.

For people not quite sure if they need a Facebook page, I’d suggest they take a step back and assess the “why” — why would they need a page? What do they hope to gain from having a page? Are their current and/or potential customers the kind of people who would want to interact with a brand on Facebook? How does a Facebook page fit into a larger communication strategy? And so on …

Heather
@prTini

Reply

Anonymous September 22, 2010 at 2:38 pm

Tommy,

I am out there with a page on which I link to all my posts. I also have a link to the page on my site.

I really do not do much else as I found the interface to customize the page confusing (and I do EVERYTHING online) and was not sure of the value.

I guess Facebook would be more valuable to me if I were engaging more on my site. This is something that I am focusing on right now because I draw in traffic when I post, but I do not really have a reason for folks to come and spend more time at the site each day.

Facebook might help with that or enhance my efforts.

-Matt

Reply

Chase Adams September 22, 2010 at 1:08 pm

My wife loves facebook.

I am only on it because she says “you’re not in a relationship…unless it’s official on facebook.”

I think there are a lot of people who want to market to the facebook community, and younger generations may use it for commerce…but I think 20′s & up just look at it as a way to reconnect with people they haven’t seen in a while. Generations to come won’t have that as a reason…as they’ll already be connected.

I can’t remember the last facebook fanpage I joined…or why I joined it if I did.

Reply

Georgene September 22, 2010 at 4:38 pm

I am only on it because she says “you’re not in a relationship…unless it’s official on facebook.”

You know, South Park just did an episode (or I just caught the episode they did) which highlighted just how ultimately CREEPY that sentiment is.

Reply

Walter Elly September 22, 2010 at 6:46 pm

For sure I’m in the “love it” category, but I’m eager to understand the perspective of and hear stories from the “hate its” — They can often highlight areas of growth and opportunity, and we can all benefit.

One thing that we’ve found particularly helpful to drive traffic to Facebook Pages is to integrate Facebook with email marketing campaigns- creating calls to action in the emails that promise a value and provide a reason to like a page. Then, delivering on that value drives interaction and engagement. Typically this value is provided in the regular sharing of compelling, value-adding, none-salesy content to the page wall.

Reply

UrbanGorilla One September 23, 2010 at 8:37 pm

Hi Tommy, well since you asked, I will share my hate with you: I hate Facebook, because it is too big to ignore! It destroys every opportunity, if you are NOT there because no one will listen elsewhere! BUT who does listen? Its the same old bloaks you dissed at school and could not stand to suffer at university. The ones that do listen are always too busy and the ones that are not busy are only wasting your time with their daily BS.

Another thing is that is is way too complicated! To have a business page you MUST have a personal account!?! Why is that? Now I do not even know (well I have not really tested because it ffs me anyway) if I can seperate my business followers from my personal friends – as far as my stream goes and such. I do have 2 business pages that I set up but as it ffed me up, never even bothered to use as I think it is much too complicated to seperate these and do not want to mix it up with my personal stuff anyway! There is no hard seperation at all! I would have to create a fake account just to be sure!

The most annoying thing occured to me, when I set up my personal account for the first time, I didn´t know that everybody could see my private data! What the eff is that? You need to opt-out just to make sure no one steals your data? And steal they did! I got over 30 calls in 6 weeks from people trying to check on my new subscription for this and that magazine and stuff I didn´t know about! They all had my private numbers and address. It started 2 days after I set up my Facebook account, so this was no coincident!

I was beta testing this new business review + community site lately: http://www.yellowkings.com. These guys are not building content at the moment, because they concentrate on finetuning their great features and want to deliver so much more (from a business promotional viewpoint) than Facebook or LinkedIn can offer. AT first you might think that you have seen it all before, but the thing is that they but it all together on just one site and interconnect your content to your profiles and employees and products and stores… If you understand the principle, it is pretty amazing and I hope they will get a chance to stand against the status quo because its a bootstrapped project and I know these guys put all their hard earned money into it – out of shear conviction to the cause. I have put up a few blog posts there and I am sure this will be a big thing in the future, when they start promoting it. Check it out for yourself and see if this would work better to promote your business IF they had a bigger community – of course not anywhere near the size of Facebook!!! Actually you do not need the raw size, but the right people to spark something great. I really do not care if my underage cousin plays Farmville all day and posts all his brainfarts… These are NOT the right people to promote my business to, but it sure is Zyngas target audience!

To make it a wrap, I hate it because it cannot be ignored but offers no real substance and it it much too complicated and also attracts and produces too much noise.

Reply

Tommy is my name September 23, 2010 at 9:16 pm

Wow! Thank you for sharing that! There’s a lot here to digest.

As far as privacy issues go, I hear ya. I wish there was something I could say about the opt-out vs opt in feature they did with their update. I know that caused a lot of heat, but if you’re on the other side and have been using the open graph data (as a marketer) the information is absolutely incredible.

As far as setting up a page WITHOUT hooking it in to your personal profile goes… there is a way to do that by creating a little known business account…

http://www.allfacebook.com/facebook-business-account-2009-06

As far as the community is concerned… I can’t disagree more. The fastest growing demographic on Facebook has been the 35+ crowd.

I know there seems like a lot of noise on Facebook because of the sheer volume, and I 100% agree when you say you do not need the raw size but the right people. I promise you there is a way to cut through that noise. I’m creating a free report as we speak that address just that and will tell you how.

Thank you for your comment! I think it gets to the heart of the frustrations that many people have.

Reply

Gabrielle September 24, 2010 at 9:41 pm

Okay, I did come up with one thing I hate about Facebook. It’s definitely the communicating with people part. I don’t have a page for my site yet, but I post for other pages as a VA. Sometimes I get responses and sometimes I don’t. I have no idea what distinguishes one way of getting responses from the other ones. I still post questions and share funny pictures and videos to grab people’s attention. Is it sometimes the subject matter? Like accounting, for example? Maybe it isn’t interesting enough.

So I would like to know how to build rapport with people on Facebook. Why does my friend who posts crazy videos and warning stuff about religion getting more comments than me? How can I build rapport with people online and make friends or sales or get some response. Definitely tell me that.

Reply

Ruby October 23, 2011 at 11:12 pm

Tommy, I am a novice on FB, and don’t “get” much of it. Same with Twitter!
I have so far to go…:>( I am using FB at this time, to deepen my friendships with school classmates, and other friends, which I know will help when I launch my business: I am considering an online business composed of two blogs to interface with my website, twitter and FB. I’m in the learning stage, and I’m glad I found you. I would certainly benefit from a phone consult. You’ll see that my website (which began as a fun-thing to help my son with some cash using his new skills) is not focused, because I’m torn between what works and what I wish worked.
I have a small writing business and will expand with the blogs. But I’ve performed in the past, and want to more so in the future. It’s just I’m not sure a website is the best way to market locally in the music business. If you have examples of those who’ve done it, or feel you can help me in that area, I’d soooo appreciate it! At any rate, I am learning the “ropes” of this writing business online.

Reply

Leave a Comment

{ 3 trackbacks }

« »
  • Tommy Walker

    Hi I'm Tommy

    I'm the host of "Inside The Mind" a show about online marketing for the internet generation. Say Hi On Google+

    Learn more

  • Clicky Web Analytics