“Stories are … the currency of human contact.”
- Robert McKee
“Great stories happen to those who can tell them”
- Ira Glass
On this second edition of The MindFire Chats we’ll be discussing The Art of Story Telling & Social Media Marketing with three experts with three diverse backgrounds in story telling.
From story’s importance in branding, to the latest platforms to tell your company’s story, this panel will uncover some amazing tactics and approaches for incorporating story into your organizations marketing for maximum effect.
Ever wonder what it takes to establish a professional network of contacts that leads to promotional opportunities, foot traffic (if you’re a brick and mortar) & more SALES?!
In this very first edition of “The MindFire Chats” I’ll be interviewing three individuals who have built professional networks that allow them to do just that.
Our panelists are:
Kent Dean, Field Marketing Director of Rosa’s Cafe. He’ll be discussing & answering questions about community outreach and how being plugged into the local community has lead to more foot traffic into each one of the restaurant’s 35 locations.
Rich Thompson, a sales coach who very recently adapted his B2B/Corporate network to a B2C/small business network with great success. He’ll be answering questions about getting your B2B contacts to think outside the box & how that translates to more sales.
and finally
John Herman the founder of New Hampshire Media Makers, Ford Motor Company named him a “Top 100 Web Influencer”. John has leveraged his network to raise 10′s of thousands of dollars for charity, win huge competitions, speak on the TEDx stage and be featured on sites like GigaOm and BoingBoing (to name a few) He will be talking about the time it’s taken to establish that network, and the give/ask ratio that is required to maintain it.
I’m BEYOND excited for this chat, and if you can make it, I think it’s going to be insanely valuable.
If you’ve had questions about what it takes to establish a strong network, leave them in the comments. Network is at the foundation of all online success, so I hope this chat helps
Key Takeaways from this Episode:
Professional networking takes time in order to pay off.
Always start your relationship by providing value and offering something that person couldn’t get anywhere else.
Value usually comes in the form of an “experience.” When you focus on experience vs products and sales, you’re able to connect in ways that make you memorable.
Readers will be like, “Hey you posted on that site I love. HERE, TAKE MY MONEY!”
Before your guest blog goes live, you’ve preemptively increased your hosting, lest all these new salivating visitors crash your website because they’ve been starved and they’re hungry to devour your awesomeness .
The inner circle of blogging elite are all firing emails off through their secret network saying “You’ve Got To See This?!”, while simultaneously arguing, and making power plays vying for who’s going to book you to write next.
Smaller blogs in your field simmer with Awe and Envy because you achieved what they never could.
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