Everything you need to know about New Groups on Facebook

On October 6th 2010 Facebook unrolled a new Groups Feature. This feature was created to help you keep your different social circles separated so you can share the most relevant information with the most relevant people. 

For example, I can create a group for my D&D friends and include my friends who are also D&D fans. If I update the group, my update will show up in mine and everyone else in the groups newsfeed without updating all of my friends. That way I can talk about being a dork, without having to annoy everyone else on my friends list.

New groups have the following features:

Privacy settings that will allow your group to be visable and search-able to everyone, visible but invite only, or completely off the radar (members can only be invited)

Group Chat- All users are able to chat with each other at once.

Share links, videos, pictures with group members (all shared media will show up in group members news feeds)

Events- Forget having to hand pick your guest list EVERY time you create a new event. With the group events, everyone in the group is automatically invited!

Group Email- Members can send email to other group members from a [username]@groups.facebook.com account

This new groups application is a move to keep certain information away from everyone and more accurately take the social experience  of the real world and bring it online.

To create a group

Step 1 

First go to facebook.com/groups you’ll be brought to a page that looks like this:

Click Create group.

Step 2

A pop up box will appear.
Name your group, Type the names of people you’d like to have in your group, and pick privacy settings.

Closed: Group is search-able, members are visible. Content of the group is only visible to members of the group. Anyone wishing to join the group must request an invite, or be invited by a group member.

Open: Group is search-able, members and content are public, anyone can join at any time.

Private: Group is entirely off the radar. Members are hidden, content is hidden. The only people who know about the group are in it, and the only way anyone is allowed in the group is by invitation only.

Step 3

Click “edit group” in the top right corner 

In the “Edit group screen you can set your group icon, rename your group, edit your privacy settings, and pick your group email address, and edit your group information.

Note: email is supposed to work as a mailing list to message all members of the group. Email names are on a first come first serve basis, so go get your groups name NOW.

I believe the mail feature is supposed to work by mailing the group email address and it will redistribute the message to the members of the group via their login email address, but so far have not received an email from my group email address… more updates as soon as I know.

UPDATE: This is inaccurate, the email address is meant only to let the group have it’s own Facebook email address to notify your email about activity going on in the group. If all group members have notifications turned on, anything you post will get sent to their email account from the Facebook email you set up.

When you’re all done here, click “Save Changes.” after the page refreshes click “Back to Group”

Anatomy of a Group Page

Most of the Group page is similar to your standard news feed. The purpose of these groups is to categorize the information you share with individuals the same way you normally do in real life. 

This way you are able to easily share posts, links, photos, and videos with a group of people, without having to share with everyone on your friends list (eg. new baby photos with your “Family” Group, and Last night’s party with your “Drinking buddies” group. Ideally your family won’t be able to see you hunched over the toilet from the photos from your “drinking buddies group”


With “Events” in groups, all group members are automatically invited by default. This is a huge enhancement from standard Events application, which requires you to invite all event attendees individually, which can get very time consuming.

The other notable difference is the “Chat with Group” function found on the right, under the “members” area. This chat is essentially a “chat room” for all of the members of the group who are online at the same time.

So now that Facebook has unrolled it’s new Group feature, how do you plan on using it? What could some of the applications be for businesses?



  1. says

    So, I took your advice and got a few groups with the keywords and the niche areas I will target…just have to set them up. Most are actually going to work with the coaching I do–but I am leary of having too much on another platform I do not control. What do you think–best practices on this? Maybe this is another blog post?

    • says

      I’d say here just don’t bite off more than you can chew.

      If you’re going to be using the groups as an interaction method, do everything you can to encourage people to keep the group active when you’re not around.

      I would say that you would want to use the groups as an outpost for people to talk and interact with each other, and create posts or other resources that will be useful to them based on the information they give you.

      Think of it like this; ask an open ended question, they respond, boil down their questions to the most common concern and ask if that’s what they’re really looking for, they reply with yes or no, if yes than create a resource that addresses that concern and publish to the group. Encourage them to discuss…

      Keep repeating this process, because with every new concern you address, new questions will arise, and the more you’re able to address those concerns with high quality info, the more they’re going to trust that you know what you’re talking about, and the more likely they will be to buy from you :-)