While some of you may have been following me since the beginning (early 2005), most of you are fairly new readers.
The nutshell version of my story goes something like this;
I’ve been doing online marketing in some way shape or form since 2005.
I only started taking my solo career seriously after being terminated from a crappy retail job and was fired over a pair of pants.
This blog is meant to explore the various forms of online marketing, and isn’t limited to any one specific discipline. I’m a student of all marketing, and am fascinated by the different ways businesses will attract people to use their services.
I believe that online marketing should be personal. We use the internet to hang out with the people we choose, read the news that we choose, and watch the videos that we choose. As online marketers, we have the tools to deliver highly targeted messaging, and it is only by choice that we do not.
I’m so happy that you’ve decided to take this journey with me. I hope to challenge and inspire you along the way, and I ask that expect the same from me.
I’ve rounded up my favorite posts that best showcase my philosophy on marketing.
Do not feel like you have to read all of these right away. In fact I encourage you to bookmark this page and come back when is convenient for you.
- How to: be useful.
- The 14 disciplines of online marketing.
- Why online marketing?
- Designing a brand character.
- The minimalist guide to online marketing strategy.
- Ppc advertising basics every internet marketer should know.
- On being exceptional.
- Why your target markets should be defining you.
- A higher education in mobile marketing.
- The future of marketing.
- Social networking isn’t new.
- 21 Days to a More Engaging Facebook Presence
- Blogging and the definition of insanity
- Do you know why you should develop a strategy for your marketing?
If you like what you’ve read, and you’re ready to take your business to the next level, request a strategy session, where you and I can talk candidly, one on one about the state of your business.
