Why are we so lazy?
I look at social media feeds and see tweet after tweet and post after post with generic headlines like;
“10 tips to Twitter Stardom”
“15 sneaky tricks to Facebook Page Success”
“The one secret tactic online marketers don’t want you to know”
I’ll admit it, I click.
But how is it we all play this movie in our heads?
- Click on the link
- Read something mind blowing
- Our business will explode into something huge.
You know it isn’t true, but the promise of a giant list of social media marketing tips is so enticing that you can’t help but click.
“Work smart, not hard”
We’ve devalued sweat equity and marginalized good ole fashioned hard work.
Becoming an overnight success, is hard work.
I know, I’m probably preaching to the choir.
But are you really doing everything you can?
At some point…
we all become comfortable in what we offer.
We stop challenging ourselves to learn new things. But why? Why do we feel that we know “enough?”
Why do we stop seeking out new challenges?
What stops us from digging into the roots of our industry to unbury treasures from the past? What stops us from building things that will alter the future?
What kills the very spark that got us started and we begin to stagnate?
The answer is fear.
If do all of those things we know we should be doing but aren’t, there will be higher expectations. Higher expectations means more chances at failure.
So we do everything we can to not overcome the fear. We trick ourselves into thinking we’re being productive.
We read pointless “tips” posts. We spend all day on Twitter and don’t do a single thing we know will benefit our business.
And we forget
Those “tips” posts are made by people who are actually doing something.
They’re doing and experimenting with all of those things you are not. They’re putting new ideas into practice and seeing results.
They’re trying stuff that was published 40 years ago to see if the old principals still apply.
They’re mixing concepts like an alchemist to do something exceptional to blow our minds.
Looking for “tricks” Stop making excuses. Stop being comfortable.
Stop sabotaging your blog. Stop wasting your time.
Start doing something you can take pride in. Start experimenting and make your own “tips.” Do something only you can do.
Be fearless, the world will be better because of it.