“Thank you for subscribing” (to another missed opportunity)

When someone subscribes to your email list, where do you send them?

Does the page look something like this?

If you’re nodding your head yes right now, we need to talk.

The “Thank You” page is one of most common missed opportunities in blogging.

Think about it…

When someone gives you their email address, it’s a sign they trust you.

It’s a sign they want more.

By sending people to a generic “Thank you for subscribing” page, on some level, you’re indicating you’re a generic blogger, they’re a generic reader, and you’re probably going to send them generic information.

Take the chance to stand out.

Much like my “Start Here” page helps new visitors get to “Know” me – a customized “Thank you for subscribing” page does wonders for establishing trust.

If you’re like me, you’ve probably had at least one scumbag sell your email to a million lists who then spam the crap out of you.

Turns out, that anxiety around clicking the “submit” button is something we all share. People have that same reservation when it comes to giving you their email address, too.

So give them a sigh of relief.

If they trust you enough to give you their email address, take the edge off and send them to a page that shows you’re a real human, not some troll collector of email addresses hiding under some bridge.

Use Video

Take the edge off and let them see and hear you on your “Thank you for Subscribing” page.

Honestly, short of reaching out and shaking their hand, can you think of any better way to build trust?

If you’re frightened of video and can’t think of anything to say? Try modifying this script a little.

Hey what’s up this is {your name} and I just wanted to say thank you so much for subscribing to my newsletter/your interest in my ebook/ etc.

What’s going to happen next is you’re going to get an email asking to confirm your subscription. Once you’re verified, you’ll receive another message with {your offer}

Full disclosure, I may make an offer from time to time, but it’s only for the stuff that I really believe in and am really excited about.

Thanks again for subscribing, and please, feel free to drop me an email and introduce yourself. I’d love to know more about you :-)

Of course, put your own spin on it, this is just to give you a starting point.

But, what if video is truly something that’s not in line with your brand at all? What then?

Spice It Up With New Media Formats

In my opinion 9 times out of 10 video is going to be the most welcoming option.

BUT there are always instances where other new media formats will be a better tool for the job.

Let’s say for example you’re a graphic designer who specializes in making killer powerpoint presentations.

If someone were to subscribe to your main email list, on your “Thank You For Subscribing” page, you may want to offer an exclusive “members only” type powerpoint.

Something like this gives your new subscriber an instant reward for subscribing to your list, is way more engaging, and sets the standard for what your relationship is going to be like.

If you’re willing to put in that extra effort, you’ll be doing so much more than saying “Thank You”, you’ll be showing that you genuinely respect their attention and the time they’ve decided to take with you.

Make an Offer

A “Thank you for subscribing” page is a perfect opportunity to let your newly subscribed reader know about your paid products.

Your “Thank You for Subscribing” page is the perfect place to offer discounts and special “subscriber only” deals on your existing programs

Strike while the iron is hot! Don’t push it too hard, but let them know that you do have something affordable for sale. 

By offering extra incentive on your paid offerings, you’re:

A.) Respecting that they’ve allowed more personal contact from you or your company

B.) Building in a sense of exclusivity, and subtly letting them know that you view them differently than the masses

C.) Increasing the chances of them sharing your stuff with other people who may have a similar problem. 

Something as simple as;

And hey, if you’re interested in learning more about xyz, I’ve also written an ebook on the subject, if you want to learn more about that follow the link below.

Because you’re a valued email subscriber, we wanted to offer you a special 25% discount on the following products.

See how that could make them feel special?

Give Them A Reason To Share With Others

This is where it gets really fun.

What if you didn’t have to work extra hard to get every new subscriber?

What if you could increase the likelihood that every new subscriber would then turn around and actively try to get other people added to your list. Would you do it?

Take that 25% discount statement we were talking about earlier, then try adding something like this to the end:

If you want an additional 10% off [or whatever incentive] AND you know someone who would also benefit, share this link. For every friend that subscribes you’ll get an [additional bonus]

But what if you sell services (like consulting) and not products?

The same principles still apply. 

Switch out the percentage off for some other juicy incentive. Offer a free diagnostic session (which, if handled properly, can lead to paid work) or an exclusive report, or anything really that gets them to share on your behalf and moves them further down your marketing funnel.

It doesn’t have to be complicated.

Creating a special “Thank you for subscribing” page doesn’t have to be fancy.

You don’t have to have perfect landing page copy (though that doesn’t hurt).

You just has to show that you’ve taken a few extra steps to prove you’re a real human being, who respects privacy, and understands the value of their attention and network.

Because in a world where “knowtrustandlike” is constantly being forced on people, these are the little things that make you stand out in a big way.

And as a side note: If you have difficulty on the technical side of creating these “Thank You” landing pages, and don’t want to hire a developer for every single one, I would highly recommend you look into Premise, it’s the only software I use creating my landing pages, and it’s super simple to use.


  1. says

    wow, I just got here and Ive learned so much. You’re damn good and i think you’ve gained a ‘lifer’. Thanks for explaining how you did that :D

  2. says

    Tommy! I was searching for “best thank you for susbscribing pages” on google and this article came up. More than a year later and this is still relevant and very helpful. Off to create my thank you page. Wish me luck! Just thought you should know that this helped.

  3. says

    Wow…never thought about the missed opps from a Thank You page!
    Thanks for this Tommy – need to work on an updated page now :)

  4. says

    Hi Tommy,
    Even though I am on the overload with information which takes away my life and what i like to do, I still like to see your face here and on YT.

  5. says

    Started reading and immediately switched over to my website to start making changes. So many missed opportunities!
    Great stuff Tommy, thanks for the post.

  6. Jordan J. says

    This is fabulous! I’ve only known of your existence for 15 min, and I’m pumped about what you have to say. Big thanks to Derek for tweeting your latest video.

    • Tommy says

      Thanks Jordan! I hope you like the new stuff we come out with! Did you subscribe to the Youtube channel?

  7. says

    What a great article. I always do a pretty generic ‘Thank you’, only slightly personalised. Hadn’t thought of using it as more of an opportunity to engage. Thanks!

  8. says

    Sure will. I see youre from New Hampshire, we’re from Cape Cod btw…practically neighbors. Always good to meet other internet like minded people from the same area!

  9. says

    Hey Tommy, Eli the 8 year olds Dad here. Great stuff on the thank you page. The most important peice of real estate on the internet for sure, great insights. Also thanks for pumping up Elis post on FB too!

    • Tommy says

      Thanks for stopping by Ralph! Eli’s great, and I look forward to seeing more of your adventures! Keep up all the awesome stuff and feel free to reach out if you ever have any questions :-)

  10. Joshua Cary says

    Another great post, Tommy. I’m beginning to feel like I need to create and hire a new position called CMO – Chief Missed-Op Officer. Someone who could go through these missed opportunity areas on my website, spell out what’s missing, and fill the void for me!

    There is never enough time in any day, is there?!