Why do you want to use the Internet to market your business? Do you want more brand recognition? (fame) Are you looking to increase your bottom line? (fortune) Is it the most viable way to support your cause? (philanthropy) Do you want to interact with your s to find out what they’re really like? (social […]
If you didn’t start at Why your site sucks (part 1) Go Away now! This is a step by step guide and if you start here I guarantee you that your site is still going to suck. However making it this far means that you’re going to get to finally start having some fun. If you […]
If you’re coming here from somewhere else please, start from Why your site sucks (part 1). We’re just getting to the fun stuff now, so get to the back of the line and wait your damn turn. Now you have lots of notes and index cards and design documents, you have an idea of your , […]
If you haven’t already please read Why your site sucks (part 1) and Why your site sucks (part 2) first. Here we’ll talk about content marketing. The glue that holds all your blogging efforts together. You want people to stick right?
If you haven’t read “Why your site sucks (part 1)” I recommend starting there. If you did read part 1, I’m impressed you’re back for more browbeating. I’ll try to be a little nicer in this post. In this next session you will define the user’s experience. Remember that list of audience members that I made […]