Many years ago, after I had left ConversionXL and started at Shopify, I was asked to run the Shopify Plus blog. One thing I wanted to make sure I could avoid in running this publication was endless edits of “Yes, this is good, but we would say it like this…” Moreover, I wanted to give […]
Brutally honest feedback from the titans of conversion optimization In 2014, 3-year old ConversionXL and 5-year old Unbounce had achieved moderate success with their experiments with video. Wanting to experiment with the fledgling Google Hangouts on Air and Unbounce’s software, I proposed we create a show that gives “brutally honest feedback from the titans of […]
What do you get when you combine the talents of an Emmy Award winning journalist, a Super Bowl champion, and an agency that works with only the coolest brands?
Insight and imagination for tomorrow and beyond In 2016, Shopify Plus was not the powerhouse they are today. They had just signed their first 1,000 customers and did not have lead generation assets or attribution models. They were scrappy, lean, and out to prove their legitimacy in the enterprise market. One way to prove their […]
Does storytelling matter? What if I told you this $0.25 egg beater was resold for $30.00 all because of the story that was attached to it.