Many years ago, after I had left ConversionXL and started at Shopify, I was asked to run the Shopify Plus blog. One thing I wanted to make sure I could avoid in running this publication was endless edits of “Yes, this is good, but we would say it like this…” Moreover, I wanted to give…
Does storytelling matter? What if I told you this $0.25 egg beater was resold for $30.00 all because of the story that was attached to it.
“Find your target market and create interesting content.” You hear it all the time, now I’ll show you how to actually do it.
You’ve written, read, revisited, and revived, but still, you wonder.
It can’t be measured. Neither can authority. Are there proxy metrics, sure, but should you really be spending your time obsessing over it?