Many years ago, after I had left ConversionXL and started at Shopify, I was asked to run the Shopify Plus blog. One thing I wanted to make sure I could avoid in running this publication was endless edits of “Yes, this is good, but we would say it like this…” Moreover, I wanted to give…
Does storytelling matter? What if I told you this $0.25 egg beater was resold for $30.00 all because of the story that was attached to it.
“Find your target market and create interesting content.” You hear it all the time, now I’ll show you how to actually do it.
You’ve written, read, revisited, and revived, but still, you wonder.
Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print? It’s also long been recognized that Atmospheric Marketing – or “the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has…
I met Ryan many years ago, though I can’t remember how. I was happy to catch up with him, and talk about social content vs blog content, the differences between content marketing in high-growth startups and enterprise-level businesses, the long-lasting effects of continual blogging, and so much more.
Jay Meyers from Bold Commerce and I discuss brand storytelling, content marketing, my back story, and a whole lot more.
It can’t be measured. Neither can authority. Are there proxy metrics, sure, but should you really be spending your time obsessing over it?