Content marketing has four goals and four goals only. To be shared, to be discussed, to generate leads, and to make sales. Let’s dig in.
Content Marketing
The Code – a manifesto for creating world-changing content
Many years ago, after I had left ConversionXL and started at Shopify, I was asked to run the Shopify Plus blog. One thing I wanted to make sure I could avoid in running this publication was endless edits of “Yes, this is good, but we would say it like this…” Moreover, I wanted to give […]
The science of storytelling, memory, and their impact on conversions
Does storytelling matter? What if I told you this $0.25 egg beater was resold for $30.00 all because of the story that was attached to it.
How to find your target market: Demographics, psychographics, and brand personality
“Find your target market and create interesting content.” You hear it all the time, now I’ll show you how to actually do it.
How do I know if my copywriting is any good?
You’ve written, read, revisited, and revived, but still, you wonder.