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Tommy Walker

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Content Marketing

The only 4 content marketing goals that matter

The four goals of content marketing

Content marketing has four goals and four goals only. To be shared, to be discussed, to generate leads, and to make sales. Let’s dig in.

The Code – a manifesto for creating world-changing content

Creativity is the enemy. Be practical when writing articles.

Many years ago, after I had left ConversionXL and started at Shopify, I was asked to run the Shopify Plus blog. One thing I wanted to make sure I could avoid in running this publication was endless edits of “Yes, this is good, but we would say it like this…” Moreover, I wanted to give […]

The science of storytelling, memory, and their impact on conversions

Does storytelling impact conversions? This white wisk with an egg with a face at the base. This whisk was purchased for $0.25 and resold for $30 all because of a made up story to describe the product

Does storytelling matter? What if I told you this $0.25 egg beater was resold for $30.00 all because of the story that was attached to it.

How to find your target market: Demographics, psychographics, and brand personality

How to find your target market

“Find your target market and create interesting content.” You hear it all the time, now I’ll show you how to actually do it.

How do I know if my copywriting is any good?

Is my copy any good?

You’ve written, read, revisited, and revived, but still, you wonder.

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Hi there, I’m Tommy

Before founding WalkerBots Content Studios, I was the first marketing hire at Shopify Plus and the Global Editor-in-Chief at QuickBooks.

Here you’ll find a collection of strategic and tactical advice on what it takes to build and run a content program for enterprises and high-growth startups.

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Featured Articles

Tommy Walker on the Growth Machine Podcast

[Podcast] Why “build trust” isn’t a real goal

We need to talk about Black Friday

Creativity is the enemy. Be practical when writing articles.

The Code – a manifesto for creating world-changing content

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